Thursday, March 5, 2009

Nielsen: 4.5M Households Not Ready For DTV Transition

According to Nielsen, the number of households that are not ready for the upcoming DTV transition is down to 4.5 million, or about 3.9% of all TV households.

That number is down by over half a million (570,00 homes) since Nielsen's mid-February status report, when the total was 5.1 million and unreadiness was at 4.4%.

Albuquerque-Santa Fe remains the least prepared market at a hair under 10%, down from 12% in mid-February.

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