Thursday, March 5, 2009

Daytime Nielsen Ratings Week of Feb 23-27, 2009

From the ABC ratings release:
* For the week, ABC qualified as Daytime's No. 1 network in Women 18-49 (1.3 rating/853,000 - tie).

* Delivering a stand-alone victory, THE VIEW stood as Daytime's No. 1 program in Women 18-34 (1.1 rating/357,000).

* THE VIEW ranked as the week's No. 3 program in Daytime in Total Viewers (4.26 million) for the seventh straight week, and delivered the No. 2 position for the fourth consecutive week in Women 18-49 (1.5 rating/994,000).

* In Women 18-49, ABC placed all programs among Daytime's Top 5: THE VIEW (No. 2 - 1.5 rating/994,000), GENERAL HOSPITAL (No. 3T - 1.3 rating/838,000), ALL MY CHILDREN (No 5T - 1.2 rating/802,000) and ONE LIFE TO LIVE (No. 5T - 1.2 rating/776,000).

* In Women 18-34, ABC owned 3 of the week's Top 5 programs in Daytime: THE VIEW (No. 1 - 1.1 rating/357,000), ALL MY CHILDREN (No. 4T - 0.9 rating/321,000) and GENERAL HOSPITAL (No. 4T - 0.9 rating/300,000).

Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 23, 2009:
Daytime Rank: Total Viewers
No. 1 CBS 3.58 million
No. 2 ABC 3.04 million
No. 3 NBC 2.91 million

Daytime Rank: Women 18-49 (Rtg/000s)
No. 1 ABC 1.3/853,000
No. 1 NBC 1.3/840,000
No. 3 CBS 1.1/754,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Rtg/000s Program
1.7/1.13 million THE YOUNG AND THE RESTLESS
1.5/994,000 THE VIEW
1.3/840,000 DAYS OF OUR LIVES
1.3/838,000 GENERAL HOSPITAL
1.2/802,000 ALL MY CHILDREN
1.2/776,000 ONE LIFE TO LIVE
1.2/763,000 THE BOLD AND THE BEAUTIFUL

Source: NTI, Live + Same Day: Week of 2/23/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

From Soap Opera Network:
Total Viewers (versus last week/versus last year)
1. Y&R 5,280,000 (-177,000/-508,000)
2. B&B 3,367,000 (-206,000/-794,000)
3. DAYS 2,905,000 (-112,000/+6,000)
4. GH 2,687,000 (-114,000/-328,000)
5. AMC 2,634,000 (-95,000/+46,000)
6. OLTL 2,594,000 (+34,000/same)
7. ATWT 2,531,000 (-32,000/-803,000)
8. GL 2,077,000 (-98,000/-665,000)

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