Monday, September 14, 2009

GREEK's "Pledge Yourself To Do Something" Campaign

In the spirit of the country’s first National Day of Service and Remembrance, ABC Family is partnering with, a not-for-profit organization whose goal is to inspire, support and celebrate a generation of doers. The season-long partnership will tap into ABC Family’s millennial audience and give them fun and easy ways to get involved in their communities. “Pledge Yourself to Do Something” will serve as the launch campaign for this new partnership and will be supported by cast members of ABC Family’s hit series GREEK, which airs Monday nights (9:00 – 10:00 p.m. ET/PT).

Just as fraternities and sororities encourage volunteerism on college campuses across the country, the “Pledge Yourself to Do Something” campaign has the fictitious houses of GREEK's Cyprus-Rhodes University partnering with three featured charities to drive viewers to make commitments to take action in their communities. The three featured charities are Girls, Inc., Global Green USA and Cancer for College. Viewers will be able to learn more about these charities and make a pledge to take action around the causes that matter most to them at

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The “Pledge Yourself to Do Something” campaign will kick off at a launch event on Thursday, September 17. The event will screen the September 21st episode of GREEK entitled “High and Dry” for college students in Los Angeles, with a cast Q&A to follow. There will also be an opportunity for the students to learn more about the three featured charities and to pledge themselves to participation in helping one of the charities.

Additionally, the Monday, September 14 episode of GREEK entitled “The Half Naked Gun” features a pro-social storyline where Casey (Spencer Grammer) finds a way to do something by turning the Undie Run into a clothing drive.

The “Pledge Yourself to Do Something” Campaign will be supported in the following ways:

Cast Support
• Cast members of GREEK will also be seen in “Pledge Yourself to Do Something” public service announcements in support of each of the featured charities. Participating in the PSA spots will be Spencer Grammer (Casey), Scott Michael Foster (Cappie), Jacob Zachar (Rusty), Paul James (Calvin), Jake McDorman (Evan), Amber Stevens (Ashleigh) and Dilshad Vadsaria (Rebecca). The PSA spots will be serviced virally and will live on
• GREEK cast members will participate in various activities in support of each of the featured charities, whether it be volunteer activities, fundraisers or press events and appearances.
• During its Monday, September 14 episode, cast members will take over the GREEK Show Twitter page to chat about the campaign with viewers.
• Cast members will be visiting college campuses across the country to spread the word about the campaign. Dates and times of college visits are still in the works and will be listed on blogs.

On-Air Support
• ABC Family will draw viewers’ attention to the campaign via on-air snipes during the pro-social themed episode of GREEK entitled “The Half-Naked Gun,” which will air on Monday, September 14. Snipes will continue to run throughout the third season of “Greek” as well as during other pro-social themed programming. The September 14 episode of GREEK has a pro-social theme as Casey (Spencer Grammer) finds a way to “do something” by turning the Undie Run into a clothing drive.

Online Support
• will launch a “Take Action” page for viewers to find out more about the charities, and there will also be blogs about what the “GREEK cast is up to in support of this campaign. The Take Action site will also feature other pro-social initiatives that the network and cast from other ABC Family shows are involved in.
• ABC Family will create a “Pledge Yourself” tab on GREEK's Facebook Page to provide information about the campaign and offer a chance for viewers to demonstrate ways they are taking action in their communities. is the nation’s largest organization dedicated to empowering young people to take action around any cause. By leveraging communications technologies and social media, enables teens to convert their ideas and energy into positive action. The award-winning site inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at

Cancer For College
Cancer for College was formed in 1993 by Craig Pollard as a senior project while at the USC Business School. Craig was a two-time cancer survivor and witnessed firsthand the financial impact cancer can have on a family and the hope a college education can provide to a survivor. Teaming up with Will Ferrell and selling sunscreen, the mission of this organization is to provide hope and inspiration to cancer survivors and amputees by providing college scholarships.

Girls Inc.
Girls Incorporated is a national nonprofit organization dedicated to inspiring all girls to be strong, smart and bold. With roots dating to 1864, Girls Inc has provided vital educational programs to millions of American girls, particularly those in high-risk, under-served areas. Today, innovative programs help girls confront subtle societal messages about their value and potential, and prepare them to lead successful, independent and fulfilling lives.

Global Green USA
Founded in 1994 by activist and philanthropist Diane Meyer Simon, Global Green is the American Arm of Green Cross International (GCI), which was created by President Mikhail S. Gorbachev to foster a global value shift toward a sustainable and secure future by reconnecting humanity with the environment. Global Green works to address some of the greatest challenges facing humanity. In the United States their work is primarily focused on stemming global climate change by creating green buildings and cities.

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