THE BOLD AND THE BEAUTIFUL is joining forces with Paid, Inc.’s celebrity services to enrich B&B fans' entertainment experience. “This partnership will support our television broadcasters and their online efforts, while giving The Bold and the Beautiful’s fans worldwide additional interaction and content,” said The Bold and the Beautiful’s Executive Producer and Head Writer, Bradley P. Bell. “We are excited to add Paid, Inc.’s expertise to our marketing arsenal.”
President of Paid Inc.’s celebrity services Keith Garde says, “The Bold and the Beautiful has been entertaining viewers with great success worldwide for more than 22 years through the television broadcast medium, and we are honored to help the series use new media to connect fans with their favorite stars, and each other, in ways that didn’t exist until now.”
In addition to overseeing the popular fan events with THE BOLD AND THE BEAUTIFUL’s stars, Paid, Inc. will coordinate the strategic direction of the series’ website and social media pages under one umbrella. Fans will be engaged year round with features such as behind-the-scenes videos, exclusive photos, and news about the cast and the show, as well as live chats and blogs by the show’s stars. In addition, fans will be engaged through online games, contests, and giveaways. Paid, Inc. will also design and market a greatly-expanded merchandise line for THE BOLD AND THE BEAUTIFUL including clothing, caps, jewelry, accessories, specialty items and memorabilia which will be available for sale via retail, wholesale, online and mobile outlets.
Fans can register on www.BoldAndBeautiful.com to receive news and automatic updates as the new services, interactive events and merchandise are rolled out. Or, they can simply visit the website, or any of the drama’s social media outlets, to obtain the same information.
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