Monday, December 2, 2013

TNT to Open Pop-Up Haberdashery in New York in Conjunction with Launch of MOB CITY

TNT continues to build excitement for its gripping three-week television event MOB CITY by working with Deutsch NY to open a pop-up haberdashery in New York’s Chelsea Market (75 9th Ave., between 15th and 16th Streets). Mickey’s Haberdashery, named for key MOB CITY figure Mickey Cohen, will be open for a limited time from Dec. 2-4, giving holiday shoppers the chance to immerse themselves in the MOB CITY atmosphere and find some great holiday gifts. Ignacio Quiles, co-owner of QP & Monty and stylist behind Sartorial Pairings, is curating the items to be sold at Mickey’s Haberdashery. TNT's MOB CITY is slated to air over three Wednesdays – Dec. 4, 11 and 18 – beginning each night at 9 p.m. (ET/PT).

Few people are aware that notorious gangster Mickey Cohen actually owned various retail operations, including a men’s clothing store called Michael’s Exclusive Haberdashery. He got out of the haberdashery business in 1951, shortly after the IRS started investigating his business dealings. Now, TNT is reviving the store in New York with Mickey’s Haberdashery, where the only shady business will be the vintage hats.

Mickey’s Haberdashery is set to feature new and vintage-style apparel and accessories for men and women, as well as novelty items, all sourced and curated by Ignacio Quiles. Labels include QP & Monty, Victory Collection Optical, Tracy Watt’s Hats, Jack Erwin Shoes, Recipe for Men Skincare, Leisure Life NYC and Miller’s Oath. In addition, visitors to the haberdashery will have access to old-time shaves and haircuts, and a bevy of 1940s-inspired clothing and apparel.

“MOB CITY and the era of the 1940s are full of glamour, elegance and incredible style,” said Tricia Melton, senior vice president of entertainment marketing and branding for TNT, TBS and Turner Classic Movies (TCM). ”Mickey’s Haberdashery is a way for us to bring both the style and the legend of these infamous mobsters to life in an immersive, real-world experience. It’s a great opportunity for shoppers to add a little ’40s gangster glam to their holiday shopping.”

Mickey’s Haberdashery At-a-Glance
Where:
New York’s Chelsea Market
75 9th Ave., between 15th &16th Streets

When:
Monday, Dec. 2 – Wednesday, Dec. 4
10 a.m. – 8 p.m.

What:
Browse and shop for men’s and women’s vintage and contemporary classic-style apparel; accessories, including hats, pocket squares, ties, cufflinks and heritage sunglasses; and books and gift items. Visitors can also experience old-time shaves, haircuts and shoe shines.

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