Thursday, August 16, 2012

DALLAS TNT Names We Love Soaps in "Top Three Influencers;" Awards VIP Trip to Southfork Ranch

Earlier today, via press release (see below), TNT and social media partner SocialChorus announced the three winners of their DALLAS RoundupNetwork influencer marketing program. As you can see in the above graphic, provided by the DALLAS folks, We Love Soaps is a winner!

Earlier this year, we were designated a DALLAS "super influencer", along with over one hundred other sites, meaning that the people at DALLAS TNT saw that they had a crowd of passionate fans reading We Love Soaps. Over the course of season one, we were one of the top three influencers from across the entire internet due to the impact of our DALLAS-themed content.

All three winners will be awarded a VIP trip to Southfork Ranch in Texas to meet the cast, visit the set, and see where all the drama takes place during season two production. You can bet that we'll tell you all about it. Thank you to all the DALLAS fans out there who helped make this happen!

The press release:

New York, NY (PRWEB) August 16, 2012

SocialChorus, an influencer relationship marketing SaaS and services startup, and TNT, the producers of Dallas, television’s #1 cable series, announced the results of the 2012 “Dallas RoundupNetwork” influencer marketing program.

Powered by the SocialChorus platform, influencers were invited to join the Dallas Roundup Network, and were provided with exclusive content and pre-season screeners of the show. SocialChorus also provided influencers with custom Dallas gifs, and encouraged them to add funny captions; select gifs were then featured on the Dallas Tumblr page.

For a three month period, the network, which consisted of over 100 Dallas super influencers, logged onto the Roundup platform and shared assets and content across their social channels including blogs, Facebook, Twitter and Google+.

Joe Burton, President of SocialChorus shared, “The Dallas Roundup Network was an incredible program. It drove tens of thousands of social actions and exposure to millions across social networks. Hundreds of authentic blog posts created long tail content while tens of thousands of social shares drove immediate, ongoing engagement around the Ewing family drama. The SocialChorus platform drove hundreds of thousands in earned media value for the #DallasTNT team, delivering over 600% ROI. More importantly, Dallas now has a network of influencers ready for their next program.”

The SocialChorus/Dallas program culminated today by awarding the top three influencers that drove the most social actions (blog post, tweets, Facebook shares, and second-tier consumer social actions like comments, likes, shares, retweets, +1s) during the three-month program.

The Dallas Roundup Network winners are:
- Garry, Dallas Fanzine
- Kevin, We Love Soaps
- Adam, Dallas TV World

The three winners will be awarded a VIP trip to Southfork, Texas to meet the cast, visit the set, and see where all the drama takes place during season two production.
Lindsey Howe, on behalf of Turner Networks said, “The Dallas Roundup Network was a very successful program for TNT. With the help of SocialChorus, TNT was able to identify influencers and easily equip influencers with resources and content to become brand ambassadors for the new series of Dallas. Additionally, TNT was able to reward these influencers for their dedication and now has a loyal influencer base going into Season Two.”

About SocialChorus- SocialChorus is a fast-growing SaaS company. Our enterprise software platform allows brands to connect to the right social influencers, enables brand collaborations that deliver brand content and rewards and tracks the resulting social activity and earned media value (EMV) across all major social networks and blogging platforms in real-time. Our clients achieve scale and immediate ROI in their social Word-of-Mouth marketing programs including the automated ranking of brand advocates based on actual performance.

About TNT’s Dallas - Dallas marks the return of J.R., Bobby and Sue Ellen Ewing, who are once again using everything in their arsenal of secrets, schemes and betrayals in order to take control of Southfork and the Ewing fortune. This time, they’re joined by the next generation of Ewings, who take ambition and deception to a whole new level. The exciting drama brings back three iconic stars from the original Dallas: Patrick Duffy as Bobby Ewing, Linda Gray as Sue Ellen Ewing and Larry Hagman as J.R. Ewing.

Also starring are Josh Henderson as John Ross, the son of J.R. and Sue Ellen Ewing; Jesse Metcalfe as Christopher, Bobby’s adopted son; Jordana Brewster as Elena Ramos, John Ross’ girlfriend; Julie Gonzalo as Rebecca Sutter, Christopher’s fiancĂ©e; and Brenda Strong as Bobby’s wife, Ann.
Shot on location in the title city, Dallas comes to TNT from Warner Horizon Television, with pilot writer Cynthia Cidre and Michael M. Robin serving as executive producers. TNT’s Dallas is based upon the series created by David Jacobs.


  1. Congratulations, Kevin! That's very exciting! Say hi to Sue Ellen for me.

  2. Damn you, Digger Barnes! (LOL)


  3. This is very cool. I hope you get pictures and share them with us in an interesting report.

  4. Fantastic - congratulations, Kevin!