Tuesday, April 26, 2011

NEWS: Social Gaming Killed Soaps, GLEE in NYC, BORGIAS, Lohan

Social gaming killed soaps? Audience shifts as viewers become gamers
While the soap audience has been shrinking for decades, driven by more women in the workplace and a 200-channel universe, the genre's decline appears to have accelerated over the past few years with the meteoric rise of social gaming. When Zynga–publisher of massively popular Facebook games such as FarmVille and CityVille–arrived on the scene in 2007, both ALL MY CHILDREN and ONE LIFE TO LIVE were averaging a 1.9 rating among women 25-54. By 2011 the two shows were averaging 1.3 and 1.4 ratings respectively in that key viewer group. The drop is even steeper for other demographics. Meanwhile, by April 2009, Zynga was reaching 40 million monthly active players on Facebook, according to comScore. These days, the game has over 47 million players each month while the more recent hit, CityVille, attracts a staggering 88 million active participants.

Experts believe that soap viewers, particularly stay-at-home moms, are increasingly finding the connection inherent to social games far more compelling than the goings on in Pine Valley.

Aaron Sorkin's HBO Cable news pilot talking to Olivia Munn and Alison Pill
Munn and the IN TREATMENT alum are in negotiations to play a supporting role, while Marisa Tomei is inching closer to becoming the series' female lead.

DR. WHO Premiere in U.S. Sets Ratings Record For BBC America
The sixth-season premiere drew 1.3 million on BBC America on Saturday to become the cable channel's most-watched telecast ever.

DR. WHO season opener in U.K. was the show’s worst-rated debut since its return
Only about 6.4 million Brits watched the first episode of season six.

NYC mayor meets with GLEE, invites cast to relocate from L.A.
"New York is the city that is open to everyone from everywhere," said Mayor Bloomberg, whose staff pointed out that the cast hasn't met with L.A.'s mayor. "Greeks, Geeks, Gleeks — we love them all."

Showtime renews THE BORGIAS
The Jeremy Irons costume drama will return next year with a 10-episode 2nd season.

Jail-bound Lindsay Lohan meets with Jay Leno
Lohan dropped by THE TONIGHT SHOW studio Monday for an interview to be aired on Tuesday, reportedly about her Gotti role. her attorney's husband happens to be part of Jay's band.


  1. Social gaming killed soaps? Please can we come up with a 6th or 7th excuse that doesn't involve poor network decision making?

  2. Social gaming? Seriously? These guys are getting desperate in their attempt to spin this. The shows lost ratings due to bad & lazy writing and the fact ABCDisney is greedy. Putting on cheap quality "programming" (I use that word loosely) is all about profit and nothing about quality.
    They can try to spin this all they want...soap viewers know the truth...and we aren't going to take it sitting down.