Friday, October 29, 2010

Soap Opera TV Ratings October 18-24, 2010

Compiled from a list of several Nielsen reports, here are the Nielsen ratings for the week of October 18-24, 2010 for all the daytime and primetime television soap operas. DESPERATE HOUSEWIVES ruled in total viewers for the week.

THE GOOD WIFE (12.169 million, 7.9/14)
DESPERATE HOUSEWIVES (12.159 million, 7.7/12)
GREY'S ANATOMY (10.974 million, 7.1/11)
BROTHERS & SISTERS (8.21 million, 5.7/9)
PRIVATE PRACTICE (7.656 million, 5.1/9)
NO ORDINARY FAMILY (7.41 million, 4.5/7)
THE EVENT (6.416 million, 4.0/6)
SOY TU DUENA (5.842 million) - Monday through Friday average
GLEE (5.676 million, 3.5/6) - repeat
PARENTHOOD (4.872 million, 3.2/5)
THE YOUNG AND THE RESTLESS (4.862 million, 3.4/12) - daytime airing only
HASTA QUE EL DINERO NOS SEPARE (4.684 million) - Monday through Friday average
WWE RAW (4.531 million, 2.7/5) - 10 p.m.
WWE RAW (4.416 million, 2.6/4) - 9 p.m.
GREY'S ANATOMTY (4.272 million. 3.0/5) - Thursday 8 p.m. repeat
THE VAMPIRE DIARIES (3.624 million, 2.2/4)
NO ORDINARY FAMILY (3.484 million, 2.3/4) - Friday 8 p.m. repeat
THE BOLD AND THE BEAUTIFUL (3.187 million, 2.3/8)
NIKITA (2.815 million, 1.7/3)
BOARDWALK EMPIRE (2.812 million, 1.8/3)
WWE SMACKDOWN (2.662 million, 1.5/3)
SMALLVILLE (2.6 million, 1.5/3)
DAYS OF OUR LIVES (2.531 million, 1.9/6) - daytime airing only
SUPERNATURAL (2.47 million, 1.4/2)
GENERAL HOSPITAL (2.38 million, 1.8/6) - daytime airing only
ONE LIFE TO LIVE (2.354 million, 1.7/6) - daytime airing only
ALL MY CHILDREN (2.309 million, 1.7/6) - daytime airing only
DEXTER (1.943 million, 1.1/2)
ONE TREE HILL (1.887 million, 1.2/2)
HELLCATS (1.531 million, 1.0/2) - repeat
TNA: IMPACT (1.509 million, 1.0/2)
LIFE UNEXPECTED (1.481 million, 0.9)
90210 (1.11 million, 0.7/1) - repeat
GOSSIP GIRL (0.869 million, 0.6/1) - repeat
CAPRICA (0.718 million, 0.5/1)

NOTES:
From CBS:
The premiere week of CBS's new daytime talk show, THE TALK, posted impressive growth among women 25-54 on the CBS Owned Stations and across all local people metered markets versus the same time period a year ago, according to Nielsen live plus same day metered market ratings for the week ending Oct. 22.

"Our stations are thrilled with the numbers for the first week of THE TALK," said Peter Dunn, President, CBS Television Stations. "It's a high quality show and we love that it's creating a lot of buzz with viewers and advertisers."

On the 14 CBS Owned Stations, THE TALK improved among women 25-54 by +60% (0.8 from 0.5) and by +50% in the local people metered markets (0.9 from 0.6).

Among the CBS stations seeing the biggest year-to-year increases in women 25-54 were WCBS, New York; KCBS, Los Angeles; KTVT, Dallas; KPIX, San Francisco and KCNC Denver.

THE TALK placed first in its time period among women 25-54 in eight metered markets including CBS owned stations in Philadelphia, Miami and Baltimore.

From ABC:
In head-to-head action, ONE LIFE TO LIVE surpassed the premiere week of CBS' THE TALK by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).

Notably, ONE LIFE TO LIVE's 10% advantage over THE TALK at 2 o'clock improved on last season's near-dead-heat finish between ONE LIFE TO LIVE (2.42 million) and former time period occupant AS THE WORLD TURNS (2.41 million).

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