From ABC:* ABC stood as Daytime's No. 1 network for the 8th straight week among target Women 18-49 (1.0 rating/667,000 - tie).
* In head-to-head action, ONE LIFE TO LIVE surpassed the premiere week of CBS' THE TALK by a solid 10% among Total Viewers (2.35 million vs. 2.14 million), by 23% among Women 18-49 (625,000 vs. 510,000) and by 30% among Women 25-54 (845,00 vs. 652,000).
o Notably, ONE LIFE TO LIVE's 10% advantage over THE TALK at 2 o'clock improved on last season's near-dead-heat finish between ONE LIFE TO LIVE (2.42 million) and former time period occupant AS THE WORLD TURNS (2.41 million).
Network averages:
Total Viewers
No. 1 CBS 3.49 million
No. 2 ABC 2.64 million
No. 3 NBC 2.53 million
Women 18-49 (Rtg/000s)
No. 1T ABC 1.0/667,000
No. 1T NBC 1.0/652,000
No. 1T CBS 1.0/641,000
Program ratings - Women 18-49 (rank based on rating)
Program Rtg/000s
THE YOUNG AND THE RESTLESS 1.5/1.01 million
THE VIEW 1.1/748,000
GENERAL HOSPITAL 1.1/728,000
DAYS OF OUR LIVES 1.0/652,000
THE BOLD AND THE BEAUTIFUL 1.0/632,000
Source: NTI, Live + Same Day: Week of 10/18/10. All ranks/ties based on rating unless otherwise noted.
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