Friday, May 8, 2009

Daytime Emmy Update: ATI Visits Y&R

As previously mentioned, ATI president of Worldwide Media and Entertainment, Jim Romanovich, who was the key player in bringing the Daytime Emmy Awards to The CW, plans to visit the sets of all eight daytime dramas before the final nominations are announced. On Thursday he visited the set of THE YOUNG AND THE RESTLESS and shared his thoughts with We Love Soaps.

Today was an interesting day as I wasn’t quite sure what to expect. As it turns out, since both Y&R and B&B are created and produced by the Bells (a good family from my hometown of Chicago, I might add), they felt that it would be a good idea to meet them both at the same time. What I didn’t expect was entering a conference room with several key people equipped with pen and notepads staring at me waiting for me to do something, well, uh…noteworthy. I have to say that I was very flattered that they had such a great reception for me as they were truly interested in what I was going to bring to the Emmys. I think they appreciated my being there as well. I was impressed by every one of them. I know I sound like a broken record. But they really love what they do.

I spoke for about an hour about all the plans we had in mind. In wish I could tell you, but that would spoil it. Once I mentioned the host, all nodded in enthusiastic approval as our approach this year is going to be much different. Remember, all of us want to have a great time and the way to do it is to give them one helluva show. I was there to listen to them, too. I wanted to know what was important to them and if they felt the Emmy telecast was still important. That it mattered. They all agreed that it was and seemed to be very impressed that I took as great an interest in them as I did. But I was equally impressed that they took such an interest in me.

I was treated to a taping of Y&R and met a few of the cast members. This is one tremendous cast who are spot on when it’s time to deliver the goods. Unfortunately, B&B was dark. But I am re-scheduling that in a few weeks when I return from New York. I was flattered even further when one of the producers stated that they would set up some personal time for me with Jeanne Cooper and Susan Flannery to further talk about daytime’s strengths and weaknesses and where the Emmy telecasts in particular have succeeded and failed. These are two of the best actors in our business and I can’t think of a better way to spend a few hours. And I can’t promise we will succeed on every level. But I can promise that you are going to get 120% effort from people who do give a damn about you.

I want to add from my GH visit yesterday, as it pertains somewhat to my visit today, that I had a chance to talk with Rick Hearst as I found out he lived in my community. I told him I was sorry he was leaving GH but was excited about the possibilities in store for him at his next gig. I’m sure we’re all looking forward to it. He’s a class act and a thrilling performer.

Romanovich will be visiting the sets of GUIDING LIGHT and AS THE WORLD TURNS in New York on Tuesday.

- ATI visis DAYS
- ATI visis GH

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