The NBC Universal-News Corp. joint venture shot up the online charts to rank No. 2 behind YouTube among online vid providers for February, according to the latest numbers from Nielsen Online. The February growth spurt coincided with Hulu's first major consumer marketing push, which kicked off with the debut on the Feb. 1 Super Bowl telecast of the much-buzzed-about spot featuring 30 ROCK star Alec Baldwin.
Hulu, which marked the one-year anniversary of its public launch Thursday, grew 33% from January to 309 million streams of full-length TV segs, movies, clips and sundry made-for-Web content, most of it tied to TV shows produced by Fox and NBC U. Hulu's unique user base shot up to 9.5 million in February from 7.2 million in January.
YouTube still maintains a milewide lead over all the competish, as it delivered 5.2 billion vid streams in February, down 11% from January.
But Hulu ranks No. 1 by the yardstick of how much time viewers spend watching its video, with an average of 176.9 minutes per viewer in February vs. 99.6 minutes for YouTube -- a strong indication that most Hulu viewers are watching full-length episodes through the service.
Hulu pushed Yahoo out of the No. 2 spot in the online video rankings for February. Yahoo slipped to No. 3 with an 8% decline from January to 250 million streams. Rounding out the top five were Nickelodeon's various sites, with a 3% gain to 209 million streams, and Fox Interactive Media (primarily MySpace) with 194 million, down 9%.
You can watch full episodes of FRIDAY NIGHT LIGHTS on Hulu as well as GUIDING LIGHT and AS THE WORLD TURNS episodes from 2007 and 1991 ANOTHER WORLD. You can also catch teasers and previews of DAYS OF OUR LIVES.
The most recent GL episode is from November 2007. This is a great chance for new fans to go back and check out the beginning of "Otalia" as new episodes are added.
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