Friday, February 20, 2009

Daytime Nielsen Ratings Week of Feb 9-13, 2009

From the ABC ratings release:
* This week marked ABC's fourth straight week ranking No. 1 in Daytime in Women 18-49 (1.3 rating/868,000 - tied on rating).

* In Women 18-34, THE VIEW (1.1 rating/371,000) tied for Daytime's No. 1 post for the second straight week in the key young demo.

* For the fifth week in a row, THE VIEW qualified as the third-most-watched program in Daytime in Total Viewers (4.11 million), and logged its second week at the No. 2 position in Women 18-49 (1.01 million).

* ABC aired 3 of the week's Top 5 programs in Daytime in Women 18-49: THE VIEW (No. 2 - 1.5 rating/1.01 million), GENERAL HOSPITAL (No. 3 - 1.4 rating/951,000) and ONE LIFE TO LIVE (No. 5 - 1.2 rating/767,000).

Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 9, 2009:

Daytime Rank: Total Viewers
No. 1 CBS 3.58 million
No. 2 ABC 2.94 million
No. 3 NBC 2.85 million

Daytime Rank: Women 18-49 (Rtg/000s)
No. 1 NBC 1.3/887,000 (-56,000)
No. 1 ABC 1.3/868,000 (-70,000)
No. 3 CBS 1.2/767,000 (-73,000)

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Rtg/000s Program
1.7/1.10 million THE YOUNG AND THE RESTLESS
1.5/1.01 million THE VIEW
1.4/951,000 GENERAL HOSPITAL
1.3/887,000 DAYS OF OUR LIVES
1.2/767,000 ONE LIFE TO LIVE

Source: NTI, Live + Same Day: Week of 2/9/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

From Soap Opera Network:
Total Viewers (versus last week/versus last year)
1. Y&R 5,058,000 (-297,000/-784,000)
2. B&B 3,532,000 (-156,000/-474,000)
3. DAYS 2,845,000 (-132,000/-118,000)
4. GH 2,742,000 (-111,000/-140,000)
5. ATWT 2,698,000 (-181,000/-508,000)
6. AMC 2,501,000 (-72,000/-195,000)
7. OLTL 2,425,000 (-51,000/-193,000)
8. GL 2,208,000 (-94,000/-549,000)

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