Thursday, April 1, 2010

NEWS: Rauch, Reinholt, Perroni, Tiana, Brotherton

John Brotherton appearing on ROMANTICALLY CHALLENGED
Brotherton guest stars as Leo on the series premiere on April 12 at 9:30 p.m. ET.

Tiana Benjamin quits EASTENDERS‎
Speaking of her decision, she said: "I have had an amazing time at EASTENDERS‎ and this has been a very difficult decision for me to make but now seems like the right time to move on and leave Chelsea behind even through she's been such a fantastic character to play."

Fox, ABC series ramp up product integration
Three instances of product promotion had fans buzzing this week as shows on ABC and Fox took integration to new levels.

INTERVIEW: Y&R executive producer Paul Rauch
On the current state of Y&R: "It's now a business of hanging on, more than anything else. Though I have to say, this show is not hanging on: We're building on our ratings! We're considerably up over last year in this last week [March 15-19] in the 18-49 category. Maria is making great story and the show looks great on the air."

On the firing or George Reinholt from ANOTHER WORLD in 1975: "That was an unusual situation. This guy had been a problem for a very long time and, on the fateful day, he threw an iron folding chair at a director and hit him in the head. So I fired him on the spot. You always have difficult people. Things get insane. The challenge is to make it work for everybody, not to fire somebody. It's not to exercise power or control: It's to get the thing done and do it well."

Paul Perroni to appear on AS THE WORLD TURNS
While performing "Defending the Caveman," Perroni taped an episode of AS THE WORLD TURNS and hopes that it becomes a recurring role.

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