NBC: DAYS OF OUR LIVES #1 IN W18-34

For the week of December 14-18, DAYS OF OUR LIVES (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) tied for #2 among network daytime series in the women 18-49 demographic and ranked #1 outright in the women 18-34 race.

DAYS OF OUR LIVES matched its highest women 18-49 rating, a 1.4, in the past year (since the week of December 8-12, 2008) and matched its highest women 18-34 rating, a 1.1, in 11 months (since January 12-16, 2009).

Season to date, DAYS OF OUR LIVES is tied for #2 in both the women 18-49 race and the women 18-34 category.

DAYS OF OUR LIVES is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.

Season to date, DAYS OF OUR LIVES is up 6 percent in women 18-49 (981,000 vs. 923,000), up 11 percent in women 25-54 (1.078 million vs. 969,000) and up 12 percent in total viewers (3.2 million vs. 2.8 million). DAYS is generating the biggest year-to-year gains for any daytime drama on any major network in women 18-49 viewers, women 25-54 viewers and total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

1 comment:

  1. This is good news but the big question is will it be enough to buy it a renewal. I have to hope that with much of NBC in the dumpster this show will be seen as a bright spot worth saving. I just wonder what the Comcast purchase of NBC will mean for all of its programming. This is a fascinating transition time for broadcast networks and daytime television in particular.

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