DAYS OF OUR LIVES matched its highest women 18-49 rating, a 1.4, in the past year (since the week of December 8-12, 2008) and matched its highest women 18-34 rating, a 1.1, in 11 months (since January 12-16, 2009).
Season to date, DAYS OF OUR LIVES is tied for #2 in both the women 18-49 race and the women 18-34 category.
DAYS OF OUR LIVES is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.
Season to date, DAYS OF OUR LIVES is up 6 percent in women 18-49 (981,000 vs. 923,000), up 11 percent in women 25-54 (1.078 million vs. 969,000) and up 12 percent in total viewers (3.2 million vs. 2.8 million). DAYS is generating the biggest year-to-year gains for any daytime drama on any major network in women 18-49 viewers, women 25-54 viewers and total viewers.
Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”