Monday, June 29, 2009

More on "Daytime Gives Back" from ATI

ATI president of Worldwide Media and Entertainment Jim Romanovich has offered We Love Soaps some additional insights on the upcoming "Daytime Gives Back" effort to benefit Feed the Children.

The long and short of the cliffhanger is that Susan Lucci, Anthony Geary, and Kelly Monaco are representing Feed The Children in Kenya in which we will document their journeys. Each will have their own cameras to document their experiences as well. This will be the first time you'll see these actors in this context. You'll also see what the power of giving back is all about.

The "twist" is that not only Susan Lucci will be going to Kenya-but so will her alter ego ERICA KANE. In my discussions with Julie Carruthers, EP on AMC, she felt this trip was so powerful that she wanted to include Erica Kane as well. Yes, ATI is shooting separately for AMC at their direction. It is a great story potential for Susan's character (not sure how yet, but I can only imagine some epiphany must occur). I was told that ABC is going full throttle forward on this press.

By our working with Feed The Children we have now found a reason for doing the Emmys. Daytime is all about what's current. It's about awareness of issues and hardships, as well as trends and fashions. So let's make it mean something.

I want to thank Julie, Susan and ABC for getting behind this. It is thrilling to also have Tony join us as he very rarely makes these kind of public appearances, but he so much wants to help these kids. Same for Kelly. You're going to see a side of her you never realized. Everyone here is extremely honored to have them join us. We also have Montel Williams, The Massey Brothers and Erik Estrada (who was on B&B, if you recall)

The follow up news was that due to the success of this trip, I'm organizing a second Daytime Gives Back for the Emmys which will be in Manhattan in which many NY based daytime stars will attend. This should happen late July/early August and will be shown in the telecast as well as teased in the pre-show on the CW.

Maybe next year we can can have one character from each of the soaps go to Kenya and tie in a global unified story to each show and have each interact with the other in character. Works for me if networks can put politics aside.

I told you from the beginning that we were planning to make this show into an event and something worthy of continuing. If we use our clout to help as many kids in the world as possible, then it's all worth it. Isn't it?

No comments:

Post a Comment