Below is a roundup of Thursday, May 1 ratings reports from ABC, The CW and CBS.From ABC:
ABC Thursday Prime (8-11 p.m. – 6.6 million and 1.5/4 in AD18-49): With a repeat Grey's Anatomy at 8 p.m., and original Grey's at 9 p.m. and Black Box at 10 p.m., ABC finished #2 on Thursday in Total Viewers and won the night in Adults 18-34 and Women 18-34 (10th straight week).
Grey's Anatomy (9-10 p.m. – 8.7 million and 2.6/8 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9 p.m. (+189%), ABC’s Grey's Anatomy shot up to dominate its hour, beating CBS’ comedies by 44% (Two and a Half Men/Bad Teacher = 1.8/5), NBC’s iHeart Radio Music Awards by 53% (1.7/5) and Fox with American Idol and Surviving Jack by 117% (1.2/4). In fact against Grey's, Idol fell to a new all-time low for any telecast in AD18-49 (1.5/5).
Growing week to week in Total Viewers (+9%) and Adults 18-49 (+13%), Grey's drew its biggest audience since its mid-season return 9 weeks ago – since 2/27/14. The ABC drama was Thursday’s #1 most social broadcast series with 103,992 tweets, spiking 121% week to week.
In its 10th season, Grey's Anatomy is up over the same point last year in both Total Viewers (+9%) and Adults 18-49 (+7%), delivering its best numbers in 4 and 3 years, respectively – since the 2009-10 and 2010-11 seasons.
Black Box (10-11 p.m. – 5.4 million and 1.3/4 in AD18-49): In the 10 p.m. hour, ABC's Black Box retained a solid 87% of its week-earlier debut in Adults 18-49, considerably stronger than the week to week retention for CBS' Bad Teacher debut (71%). In fact, it was ABC’s strongest retention for a drama debut this season.
From The CW:
The Vampire Diaries was up 18% week to week in W18-34 (1.3/5), its best rating in that demo in six weeks (since 3/20). TVD also held steady week to week in A18-34 (0.8/3) and in total viewers (1.8M).
TVD was #4 in its time period in W18-34 and #4 (tie) in A18-34.
Reign had its best A18-34 rating (0.5/2) in six weeks (since 3/20), up 67% week to week. It was also Reign's most watched episode in six weeks (1.42M), up 5% week to week in total viewers, and its highest rated episode in W18-34 (0.6/2) in five weeks (since 3/27).
It was The CW's most watched Thursday night (1.62M) and highest-rated among W18-34 (1.0/3) in six weeks. The CW was flat week to week in A18-34 (0.6/2) and in A18-49 (0.6/2).
The Vampire Diaries typically sees major gains in delayed viewing when added to L+SD ratings, averaging a 64% increase in A18-34, a 70% increase in W18-34, a 65% jump in A18-49 and a 52% increase in total viewers, when Live + 7 Day viewing is added to L+SD alone. Reign also sees significant delayed viewing, averaging a 44% increase in A18-34, a 49% gain in W18-34, a 48% increase in A18-49 and a 44% jump in total viewers in L+7 versus L+SD.
From CBS:
The Big Bang Theory, The Millers and Elementary all swept their time periods in viewers and key demos, leading CBS to its third consecutive nightly win viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Thursday, May 1.
The Big Bang Theory was first in viewers (15.69m), adults 25-54 (6.0/19) and adults 18-49 (4.4/16). The Big Bang Theory was the night's top program in these measures.
The Millers was first in viewers (9.58m), adults 25-54 (3.3/09) and adults 18-49 (2.1/07).
At 9 p.m., Two and a Half Men was first in viewers (9.16m) and adults 25-54 (3.3/09), and was second in adults 18-49 (2.1/06).
At 9:30 p.m., Bad Teacher was second in viewers (6.52m) and adults 25-54 (2.3/06), and averaged 1.5/04 in adults 18-49.
At 10 p.m., Elementary was first in viewers (7.81m) and adults 25-54 (2.3/06), and was tied for first in adults 18-49 (1.6/05, with NBC).
For the night, CBS was first in viewers (9.43m), adults 25-54 (3.2/09) and adults 18-49 (2.2/07). CBS was first in these measures for the third consecutive night.
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