Thursday, October 10, 2013

One Third of Millennials Watch No Broadcast TV or Mostly Online Video

Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.

The New York Times study was first reported by Poynter and is based on a study that will be presented at the INMA Audience Summit in Las Vegas on October 10.

The study surveyed more than 4,000 online video users. Among other findings: News sites were more popular than sports for online-video watchers, but they were far less popular than video hosting sites like YouTube.

Users reported spending the most time with funny videos, movie clips, music videos and then news.

When it came to a choice between reading the news or watching a news video, 50 percent said they’d choose the latter if they wanted to be entertained.

Pew also released research about online video use Thursday. It shares some of its findings in … an online video.

The study found that people with higher incomes and educational levels were more likely to watch news videos.

1 comment:

  1. Well, I'm no Millenial (I would classify as GenX, I guess) but every since I 'cut the cord' three years ago, I've done at least half of my viewing online. When I'm watching shows, that is.