Thursday, October 10, 2013

Wednesday Night Ratings: AMERICAN HORROR STORY: COVEN Premieres Big, REVOLUTION Steady, NASHVILLE Dips

Photo Credit: FX
The Wednesday, October 9 fast national Nielsen ratings are in. Ryan Murphy tweeted that "last night's premiere of COVEN is the highest rated AHS EVER!" The debut was seen by 5.5 million viewers, up 44 percent from last year’s AMERICAN HORROR STORY: ASYLUM.

Check out a roundup of reports below.

From FX:
The premiere episode of FX's critically-acclaimed miniseries AMERICAN HORROR STORY: COVEN (10/9/13, 10:00-11:12 p.m.) was the most-watched telecast ever of the AMERICAN HORROR STORY franchise, recording 5.54 million Total Viewers, 3.87 million Adults 18-49 (3.0 rating) and 2.34 million Adults 18-34 (3.5 rating), which ranked #1 for the night in Adults 18-34 against all broadcast competition in primetime (8:00-11:00PM), and it ranked #2 in Adults 18-49 behind MODERN FAMILY.

On a Live+Same Day basis, last night’s debut episode of Coven, "Bitchcraft," posted all-time AHS franchise highs across the board for the AMERICAN HORROR STORY franchise and marked gains of +44% in Total Viewers (5.54 million vs. 3.85 million) and +39% in Adults 18-49 (3.87 million vs. 2.78 million) compared with the debut of AMERICAN HORROR STORY: ASYLUM, and an astounding +74% in Total Viewers (5.54 million vs. 3.18 million) and +90% in Adults 18-49 (3.87 million vs. 2.04 million) compared with the premiere of AMERICAN HORROR STORY: MURDER HOUSE. COVEN also scored franchise highs in Women 18-49 (2.36 million) and Women 18-34 (1.47 million).

The premiere telecast and encore runs (11:12 PM and 1:25 AM) of COVEN combined to deliver 7.78 million Total Viewers and 5.36 Million Adults 18-49.

Furthermore, if the time-shifted viewing for AMERICAN HORROR STORY: COVEN is in line with that of its predecessor AMERICAN HORROR STORY: ASYLUM, last night's debut of COVEN could rank as the most-watched telecast in FX history, surpassing the sixth season premiere episode of SONS OF ANARCHY (9/10/13). The average Live+Same Day to Live+7 percentage increase for AMERICAN HORROR STORY: ASYLUM was +67% in Total Viewers and +75% in Adults 18-49.

From NBC:
Wednesday Primetime Results:

· REVOLUTION (1.5/5 in 18-49, 5.4 million viewers overall from 8-9 p.m. ET) equaled its 18-49 rating of last week in these preliminary fast-affiliate ratings and is within a tenth of a point of last week's 1.6 in official nationals. Last night's REVOLUTION improved by 15% on NBC's time-period result for the same night last year (1.5 vs. 1.3 with comedies) and was up 34% in total viewers (5.372 million vs. 3.997 million). Versus NBC's slot average last season, REVOLUTION is up by 5% in 18-49 (1.5 vs. 1.4, "live plus same day, non-sports") and up 19% in total viewers (5.372 million vs. 4.509 million).

· Note that in "Live Plus Three Day" ratings last week: REVOLUTION added 48% or 0.75 of a point to its next-day "live plus same day" 18-49 rating (to a 2.32 in L+3 from a 1.57 in L+SD) and in total viewers, added 38% or 2.064 million persons (7.525 million vs. 5.461 million).

· LAW & ORDER: SVU (1.6/4 in 18-49, 6.2 million viewers overall from 9-10 p.m. ET) matched the year-ago rating for its third episode of the fall (1.6 on Oct. 17, 2012) and virtually matched that telecast's total-viewer result (6.241 million last night vs. 6.245 million last year). From its first half-hour to its second, SVU grew by 13% in 18-49 rating (to a 1.7 from a 1.5) and 9% in total viewers (6.5 million vs. 6.0 million).

· Note that in "Live Plus Three Day" ratings last week: LAW & ORDER: SVU added 34% or 0.68 of a point to its next-day "live plus same day" 18-49 rating (to a 2.67 in L+3 from a 1.99 in L+SD) and in total viewers, added 29% or 1.993 million persons (8.845 million vs. 6.852 million).

· Week two of IRONSIDE (1.1/3 in adults 18-49, 5.2 million viewers overall from 10-11 p.m. ET) finished within 0.2 of a point of last week's series-premiere 1.3, pending updates, which is the smallest decline in rating point from week 1 to week 2 for any new drama on ABC, CBS, NBC or Fox so far this fall. Last night's IRONSIDE finished within 0.5 of a point of its SVU lead-in, versus a 0.7 gap last week.

· NBC finished the night within 0.9 of a rating point of #1 (1.4 vs. 2.3 for ABC and CBS), cutting in half a gap that stood at 1.8 rating points on the same night one year ago (1.7 vs. 3.5 for Fox on Oct. 10, 2012).

From ABC:
ABC Wednesday Prime (8-11 p.m. - 7.2 million and 2.3/7 in AD18-49): ABC ranked #1 on Wednesday in Adults 18-49 (tie) for the 3rd straight week. Also for the 3rd week running, ABC's MODERN FAMILY was the definitive #1 TV show of the night across all key Adult demos. The Net posted its most consecutive #1 finishes on the night in 3 years (since a 4-week streak from 12/29/10-1/12/11) and is delivering its most competitive Wednesday start to a season in 6 years - since 2007.

SUPER FUN NIGHT (9:30-10 p.m. - 6.7 million and 2.5/7 in AD18-49): Continuing to deliver improved Adult 18-49 lead-in retention out of MODERN FAMILY (66% - outside of last week, the best retention for any comedy telecast in the slot since early April - since 4/10/13), ABC's SUPER FUN NIGHT ranked #2 in the 9:30pm slot among Adults 18-49 (2.5/7), beating the final half-hour of Fox's The X Factor (2.4/7) and NBC's L&O: SVU (1.7/5). In addition, the new show was #1 with key Men (M18-34/M18-49). ABC's second telecast of SUPER FUN NIGHT had better young adult retention of its debut (78%) than CBS' THE CRAZY ONES (74%), NBC's Michael J Fox Show (77%) and Fox's BROOKLYN NINE-NINE (69%).

From CBS:
SURVIVOR and CSI swept their respective time periods in viewers and key demos and CRIMINAL MINDS was Wednesday's most watched program, according to Nielsen preliminary live plus same day ratings for Oct. 9.

SURVIVOR was #1 in viewers (9.46m), adults 25-54 (3.3/09) and adults 18-49 (2.4/08).

CRIMINAL MINDS was #1 in viewers (10.90m) and second in both adults 25-54 (3.4/08) and adults 18-49 (2.6/07). CRIMINAL MINDS was the night's most watched program.

At 10 p.m., CSI: CRIME SCENE INVESTIGTION was #1 in viewers (8.78m), adults 25-54 (2.6/07) and adults 18-49 (1.9/05).

For the night, CBS was #1 in households (6.2/10), viewers (9.71m), adults 25-54 (3.1/08) and tied for first in adults 18-49 (2.3/07, with ABC).

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