Wednesday, October 16, 2013

Tuesday Night Ratings: The CW Has Highest Rated Tuesday in 4 Years

Photo Credit: Liane Hentscher/The CW
The Tuesday, October 15 fast national Nielsen ratings are in. Check out what the broadcast networks are saying below.

From The CW:
THE ORIGINALS and SUPERNATURAL combined last night to give The CW its highest-rated Tuesday night in A18-49 in more than four years (1.1/3, since 9/15/09), and its highest-rated Tuesday in A18-34 (1.0/3) and W18-34 (1.4/4) in more than two years (9/27/11). It matched last week's premiere night in total viewers (2.26M), which was The CW's most watched Tuesday night in four years.

Last night's third episode of THE ORIGINALS hit series highs in A18-49 (1.1/3), W18-34 (1.5/5), and W18-49 (1.4/4), and matched its series premiere numbers in both A18-34 (1.0/3) and total viewers (2.2M).

Versus last week's episode, THE ORIGINALS was up 14% in total viewers, up 25% in A18-34, up 36% in W18-34, up 22% in A18-49 and up 17% in W18-34.

SUPERNATURAL had its best W18-34 (1.3/4) rating in more than two years (since 2/4/11), and matched last week's premiere number in A18-34 (1.0/3).

Versus its second episode last season, SUPERNATURAL was up 30% in W18-34 and up 10% in A18-49.

Week to week, The CW's Tuesday night was up 11% in A18-34, up 17% in W18-34, and up 10% in A18-49.

Compared to this same Tuesday night last season, The CW was up 48% year to year in total viewers, up 67% in A18-34, up 56% in W18-34 and up 83% in A18-49.

Last week, in Live +3 Day delayed viewing, the second episode of THE ORIGINALS saw a 35% increase in total viewers versus Live +Same Day viewing (2.59M vs. 1.92M), a big 48% bump in A18-34 (1.22 vs 0.83), a 57% gain in W18-34 (1.74 vs 1.11), and a 43% increase in A18-49 (1.28 vs 0.9).

SUPERNATURAL, which in its L+SD ratings was the most watched and highest-rated season premiere for the show in three years, saw an additional 27% boost in total viewers (3.29M vs 2.59M), a 34% jump in A18-34 (1.39 vs 1.04), a 30% increase in A18-49 (1.56 vs 1.2) and a 35% gain in W18-34 (1.67 vs 1.24).

From ABC:
Marvel's Agents of S.H.I.E.L.D. (8-9pm - 7.7 million and 2.7/8 in AD18-49): Holding even in viewers and pacing within 1-tenth of the prior week's Fast Affiliate numbers - (7.7 mil and 2.8/9 - Please note: last week the show went up in the Nationals by 200k in viewers and 1-tenth of a rating point to 7.9 mil and a 2.9 rating), ABC's Marvel's Agents of S.H.I.E.L.D. finished a strong #2 in the 8 o'clock hour to CBS' NCIS. Among Adults 18-49 in the hour, S.H.I.E.L.D. (2.7/8) beat NBC's season premiere of the Biggest Loser by 23% (2.2/7) and Fox's comedies by 93% (1.4/4). It was the #2 scripted TV show on Tuesday in Adults 18-49. The show was up week to week in Adults 18-34 (+16%), Men 18-34 (+20%) and Women 18-34 (+11%).

· The ABC drama dominated its hour with Adults 18-34 and key Men (M18-34/M18-49), ranking as Tuesday's #1 TV show for the 4th straight week in Men 18-34 and Men 18-49.

· On average, S.H.I.E.L.D. is improving ABC's Adult 18-49 delivery in the time period year over year by 175% in Adults 18-49.

· The season's #1 freshman series in Adults 18-49, ABC's S.H.I.E.L.D. is also the highest-rated new show this season with Upscale young adults (with a 6.8 rating among AD18-49 in $100k+ annual income homes). In fact, it is the season's #3 rated Upscale entertainment series, behind only Modern Family and The Big Bang Theory, respectively. Marvel's Agents of S.H.I.E.L.D. also reports the youngest Median Age (45.1 years) for any ABC series and is considerably younger than both Fox's Sleepy Hollow (47.3 years) and NBC's Blacklist (53.8 years).

· After finishing premiere week as the biggest regular series gainer in the L+7 Adult 18-49 ratings (+2.3 rating points), S.H.I.E.L.D. continues to see increasing playback in the Live + 3 Day numbers (Week 3 +52% vs. Week 2 +48% vs. Week 1 +38%). And with greater competition in the time period this week for young adults and men from MLB playoff baseball coverage (NLCS on TBS), playback is expected to be even stronger.

Quick Take for Tuesday, October 15, 2013 (Fast Affiliate Live + Same Ratings)

"Marvel's Agents of S.H.I.E.L.D." is Up by Double Digits Across the 18-34 Demos

"S.H.I.E.L.D." is Tuesday's No. 1 TV Show in Key Men for the 4th Straight Week

"The Goldbergs" is Tuesday's Most-Watched Comedy for the 4th Week Running

"Trophy Wife" Retains 100% Week to Week with Adults 18-34 and Women 18-34

"Marvel's Agents of S.H.I.E.L.D." (8:00-9:00 p.m. - 7.7 million and 2.7/8 in AD18-49):

From NBC:
NBC has won Tuesday in 18-49 with the #1 show of the night in 18-49, "The Voice" (3.9/10). For the first time in eight years, NBC has won each of the first four Tuesdays of the season in 18-49 among ABC, CBS, NBC and Fox.

· "The Biggest Loser" (2.2/7 in 18-49, 7.0 viewers overall from 8-9 p.m.) is up 10% in total viewers versus last year's regular-slot premiere (7.003 million vs. 6.387 million from 8-10 p.m. on Monday, Jan. 7, 2013) and also up versus a special Sunday debut (7.003 million vs. 6.995 million from 9-11 p.m. on Sunday, Jan. 6, 2013). In adults 18-49, "Loser" is within 0.2 of that Monday regular-slot premiere's 2.4 and within 0.8 of the special Sunday debut. "Biggest Loser" is up half-hour to half-hour in every key ratings category, including gains of 20% in adults 18-49 (to a 2.4 from a 2.0), 11% in total viewers (7.4 million vs. 6.6 million) and 27% in adults 18-34 (1.9 vs. 1.5).

· "Biggest Loser" is matching the 18-49 rating for the show's season finale on May 1, 2012 (2.2/7 in 18-49, 7.205 million viewers overall), which is "Loser's" most recent Tuesday telecast prior to last night.

· In women 18-34, "The Biggest Loser" ranks #1 in the hour among ABC, CBS, NBC and Fox, and in women 18-49 and 25-54, "Loser" ranks #2 among those nets.

· "The Voice" (3.9/10 in 18-49, 12,7 million viewers overall from 9-10:01 p.m. ET) is up 30% versus last week's recap episode in 18-49 (3.9 vs. 3.0) and up 24% in total viewers (12.690 million vs. 10.199 million), while running within 13% of its prior Tuesday non-recap telecast in both 18-49 (4.5 from 8-10:01 on October 1) and total viewers (12.690 million vs. 14.539 million).

· "The Voice" is #1 in the time period in adults 18-49 and all other key demographics and is the #1 show of the night in 18-49 and other key demos.

· "Chicago Fire" (2.4/7 in 18-49, 8.2 million viewers overall from 10:01-11 p.m. ET) is up week to week by 14% in 18-49 (2.4 vs. 2.1) and 11% in total viewers (8.249 million vs. 7.429 million). "Chicago Fire" is #1 in the 10 p.m. hour among ABC, CBS and NBC in adults 18-49 and other key demos.

· "Chicago Fire" is up 50% versus the show's year-ago fourth episode in 18-49 rating (1.6 on Wednesday, Oct. 31, 2012) and is up 47% in total viewers (8.249 million vs. 5.622 million)..

· L+3: In "Live Plus Three Day" ratings last week, "Chicago Fire" added 47% or 0.99 of a point to its next-day "live plus same day" 18-49 rating (to a 3.12 in L+3 from a 2.13 in L+SD) and in total viewers, added 38% or 2.838 million persons (10.267 million vs. 7.429 million). These are the record L+3 lifts for "Chicago Fire" in both 18-49 and total viewers.

· L+7: In "Live Plus Seven Day" ratings for premiere week, "Chicago Fire" added 40% or 1.07 rating points to its next-day "live plus same day" 18-49 rating (to a 3.74 in L+7 from a 2.67 in L+SD) and in total viewers, added 40% or 3.521 million persons (12.420 million vs. 8.899 million).

From CBS:
NCIS and PERSON OF INTEREST posted week-to-week growth in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Tuesday, Oct. 15.

NCIS was first in viewers (18.43m), adults 25-54 (4.3/11) and adults 18-49 (3.0/09). Compared to last week, NCIS was up +5% in adults 25-54 (from 4.1/11), +7% in adults 18-49 (from 2.8/09) and added +100,000 viewers (from 18.33m, +1%).

NCIS finished +0.3 ahead of "Marvel's Agents of S.H.I.E.L.D." in adults 18-49 (+11%) and +10.76m viewers ahead (+140%).

NCIS: LOS ANGELES was first in viewers (14.68m) and second in adults 25-54 (3.5/08) and adults 18-49 (2.6/07).

At 10:00 PM, PERSON OF INTEREST was first in viewers (12.42m), adults 25-54 (3.2/08) and second in adults 18-49 (2.1/06). Compared to last week, PERSON OF INTEREST was up +3% in adults 25-54 (from 3.1/08), +5% in adults 18-49 (from 2.0/06) and added +770,000 viewers (from 11.65m, +7%).

For the night, CBS was first in viewers (15.18m), adults 25-54 (3.6/09) and a strong second in adults 18-49 (2.6/07, -0.2 behind NBC). Compared to last week, CBS was up +2% in viewers and +4% in adults 18-49.

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