Monday, September 17, 2012

KATIE Celebrates Being "No. 1 Freshman Daytime Talk Show"

Despite reports that ratings for Katie Couric's new talk show, KATIE, fell each day throughout last week through Thursday, the show sent out a press release on Monday celebrating the show being the "No. 1 freshman daytime talk show." Read it below:

Debuting amidst one of the most competitive landscapes in years for syndicated talkers, KATIE opened as the clear No. 1 freshman daytime talk show, winning all 5 days of its opening week in Homes. On average during the week, KATIE held wide advantages over its freshman competitors in both Households (2.3/7) and Women 25-54 (1.2/7), including “Steve Harvey” (+64%/+33%), JEFF PROBST (+188%/+140%) and RICKI LAKE (+229%/+200%).

* Newcomer KATIE also performed extremely well against the returning talk shows. In HHs and W25-54, freshman KATIE towered over sophomore ANDERSON LIVE in its first week (+92%/+140%) and beat out the premiere of veteran DR. OZ by 5% and 20%, respectively. Furthermore, KATIE bested the premiere week of DR. PHIL by 20% in Women 25-54 and ran in a near-tie in Households (pacing within 1-tenth of a rating point and tied in audience share). Overall, KATIE opened as TV’s No. 3 syndicated talk show in Women 25-54.

* KATIE delivered the No. 1 position in its time period in 14 metered markets among Households, including the Top 3 U. S. markets of New York, Los Angeles and Chicago. In addition among Women 25-54, the new show won its time slot in both New York and Los Angeles for the week.

* Finishing out premiere week with a kick, KATIE shot up from its Thursday telecast to its Friday telecast by +29% Households and by +38% in Women 25-54 from day to day.

* KATIE is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

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