Wednesday, September 12, 2012

THE TALK Season Premiere Up 28% From Last Year; KATIE Drops On Day 2

The third season premiere of THE TALK delivered a 2.3 household rating in Nielsen’s 56 local metered markets, a +28% increase from last year’s premiere and matching its all-time high in the metered markets.

THE YOUNG AND THE RESTLESS stars Melody Thomas Scott and Michelle Stafford joined THE BOLD AND THE BEAUTIFUL's Katherine Kelly Lang on the "Makeup Free Monday" episode.

Due to live coverage of U.S. Open Men’s Final, Monday’s episode of THE TALK aired at 10:00 a.m. on Tuesday, Sept. 11 in the Pacific markets.  The final weighted average for this telecast includes the regular airing on Monday in Eastern, Central and Mountain markets as well as the Tuesday 10:00 a.m. airing in Pacific markets.

Metered markets where CBS Owned Stations posted their biggest year-to-year gains include New York, up +50% (2.4/08 from 1.6/05); Chicago, up +108% (2.5/08 from 1.2/04); Philadelphia, +79% (2.5/08 from 1.4/04); Boston, up +250% (1.4/05 from 0.4/02); Detroit, up +69% (2.2/06 from 1.3/04); Miami, up +92% (2.5/07 from 1.3/04); and Denver, up +114% (1.5/07 from 0.7/03).

Watch the segment featuring the daytime stars here.

Meanwhile, in its second outing, Katie Couric’s new syndicated talk show drew a 2.3 household rating/7 share in the metered markets, down 18% from its big series premiere.

On WABC New York last Wednesday, for example, KATIE scored a 1.8/14 at 3 p.m., while STEVE HARVEY, on WNBC at 3 p.m., turned in a 1.2/10. While head-to-head, KATIE won that timeslot battle, the Couric show lost 43% of its GENERAL HOSPITAL lead-in (3.2/24).

In its fourth airing on Thursday, Katie Couric's new syndicated talk show dropped 26% in households to a 1.7/5 in the metered markets and 38% to a 0.8/5 in the key women 25-54 demographic. In households, KATIE still finished first among the freshman daytime talk shows but by a smaller margin. In W25-54, it was edged by STEVE HARVEY (0.9/6 in W25-54, 1.3/4 in HH), which finished as No.1 for the first time since the launch of KATIE.

No comments:

Post a Comment