Lifetime continued to post growth among key demos in Second Quarter 2012 versus Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Additionally, among Women 18-49 Lifetime marked the network’s strongest 2Q growth in 10 years (2Q’02, +17%). The network’s primetime median age of 48 is also Lifetime’s youngest for 2Q in 12 years (2Q’00).
The network’s growth is a result of its aggressive programming strategy of original dramas, reality and movies. Lifetime was the Second Quarter’s number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).
Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:
The network’s growth is a result of its aggressive programming strategy of original dramas, reality and movies. Lifetime was the Second Quarter’s number one ad-supported cable network for original movies among Total Viewers, Adults 25-54, Women 25-54, Adults 18-49, Women 18-49, Women 2+, Adults 18+ and Women 18+ (excluding miniseries).
Year-to-date, Lifetime has seen 16% growth among Women 18-49 versus the first half of 2011, the largest jump in the demo in 10 years (2002); +10% in Adults 18-49 (the largest in seven years, 2005); +6% in Women 25-54 (10 years, 2002); and +3% in Adults 25-54 (seven years, 2005). Year-to-date program highlights include:
- ARMY WIVES Season 6-to date has propelled Lifetime to be the number one cable network in its premiere time period among Women 2+ and Women 18+.
- THE CLIENT LIST, starring Jennifer Love Hewitt, delivered Lifetime’s strongest freshman season for an original series since DROP DEAD DIVA (2009) among Total Viewers, Adults 25-54 and Women 25-54.
- Among Adults 18-49 and Women 18-49, THE CLIENT LIST was Lifetime’s best freshman season since ARMY WIVES premiered in 2007.
- THE CLIENT LIST propelled Lifetime to be number one in the Sunday 10 p.m. hour among Women 18+.
- DROP DEAD DIVA Season 4-to date has lifted Lifetime to be the number one ad-supported cable network in the Sunday 9 p.m. time period among Women 25-54, Women 18+ and Women 2+.
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