Monday, May 28, 2012

NEWS ROUNDUP: EASTENDERS Joshua Pascoe Faces Sex Assault Allegations; Unilever In Soap Digital Ad Deals

Sixteen year old British actor Joshua Pascoe who stars in EASTENDERS arrested on sexual assault allegations
The 16-year-old, who stars as troubled Ben Mitchell in popular BBC soap opera, was questioned by detectives in Wimbledon, south London on Thursday, British newspaper The Sun reported.

"A 16-year-old boy was arrested on May 24 in connection with an allegation of sexual assault. He has been bailed to return to a North London police station on July 31," a Scotland Yard spokesperson told the publication.

"She now lives in Alpine and teaches film and acting at Brigham Young University," her indie soap co-star Jill Adler said. "I can't wait to do a scene with her."

Unilever in soap opera digital ads deals
Unilever is attempting to reinvent “soap opera” sponsorship for the digital age by striking international, multimillion-dollar partnerships with media groups Viacom and News Corp.

Unilever partners with News Corp and Viacom for digital content
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

Unilever has made deals with Fox, owned by News Corporation,and the owner of Paramount Pictures, MTV and Nickelodeon, Viacom, to sponsor made-for-web women's dramas and classic footage.

ALL MY CHILDREN's Denise Vasi describes her SINGLE LADIES character
"Raquel’s relationship with Keisa (LisaRaye McCoy) is long-standing. They’ve been best friends forever. We just didn’t see Raquel on the first season because her busy career had her traveling, and when we meet Raquel in episode one, it's supposed to be the happiest day of her life and it turns out to be the worst day. But it’s one of those things where something bad happens, but something greater comes out of it. And, it propels Raquel into this journey and that’s what the whole season is basically about for her—rediscovering who she is and what she wants."

2011/12 Season Wraps with Shaw Media Continuing to Show Impressive Growth
THE YOUNG AND THE RESTLESS is the #1 daytime soap and grew its AMA by 18% while DAYS OF OUR LIVES grew its AMA by 22% when compared to Spring 2011 (A18-49).

EDITOR'S NOTE: Average Minute Audience "AMA" - The average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration.

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