Monday, April 23, 2012

Sunday Night Ratings: THE GOOD WIFE, ONCE UPON A TIME Up Slightly

The Sunday night Nielsen overnight ratings are in. ONCE UPON A TIME posted the night's best adults 18-49 rating (8.8 million total viewers, 5.3/8). Below is a roundup of April 22 ratings reports:

From CBS:
THE GOOD WIFE was first in households (6.7/10), viewers (10.34m), adults 25-54 (2.6/06) and tied for first in adults 18-49 (1.8/05, with both NBC and FOX). Compared to last week, THE GOOD WIFE was up +2% in households (from 6.6/10), even in both adults 25-54 and adults 18-49 and added +180,000 viewers (from 10.16m, +2%).

For the night, CBS was first in households (6.3/10), viewers (9.92m), adults 25-54 (2.7/07) and tied for first in adults 18-49 (1.9/05, with ABC). CBS was first in these measures for the sixth straight Sunday.

From Media Life:
ABC moved to first at 8 p.m. with a 2.9 for ONCE UPON A TIME, followed by CBS with a 2.5 for AMAZING RACE. Fox was third with a 1.8 for its 25TH ANNIVERSARY special.

From ABC:
ONCE UPON A TIME (8:00-9:00 p.m.) Growing over its last original 3 weeks ago, ABC's ONCE UPON A TIME more than doubled its lead-in at 8:00 p.m. (+107%) to win its hour for its 7th consecutive original broadcast in Adults 18-49 (2.9/8). From 8:00-9:00 p.m., the freshman ABC drama outran CBS' "Amazing Race XX" by 16% (2.5/7), Fox's "25th Anniversary Special" by 61% (1.8/5) and NBC's "Harry's Law" by 222% (0.9/3). Television's highest-rated new drama this season, ABC's ONCE UPON A TIME once again registered as Sunday night's No. 1 TV show in the key young adult sales demo.

* Building over its last original in Total Viewers (+5% - 8.8 million vs. 8.4 million) and Adults 18-49 (+4% - 2.9/8 vs. 2.8/8), ONCE UPON A TIME marked its most-watched telecast in 6 weeks and matched a 7-week high with young adults - since 3/11/12 and 3/4/12, respectively. Jumping 20% in young men from its last first run airing, "Once Upon a Time" equaled a 10-week high with Men 18-34 - since 2/12/12.

* Continuing to dramatically improve its time slot, ONCE UPON A TIME boosted its hour for ABC year to year by 1.0 million viewers and by 32% in Adults 18-49 over first-run programming on the year-ago night ("Home Edition" on 4/24/11 = 7.8 million and 2.2/6).

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