Friday, February 10, 2012

Daytime TV Ratings: Week Of January 30-February 3, 2012 - REVOLUTION Sinks, Daytime Soaps Down

The Nielsen ratings are in for the week of January 30-February 3, 2012 and THE REVOLUTION sank to a new low with only 1.44 million viewers tuning in.

From TV Media Insights:
Based on the Live Plus Same Day ratings from Nielsen for the week of January 30, week three of ABC daytime talk show The Revolution dipped to 1.44 million viewers, which is now half the audience of year-ago occupant One Life to Live (2.85 million viewers for the week of 1/31/11). Erosion in the three key demos — women 25-54, women 18-49 and women 18-34 — is also 50 percent as illustrated.

From SON:
DAYS OF OUR LIVES reached a new low number of viewers in the women 18-49 demo with 500,000. All four daytime soap operas were down in total viewers from last week.

Total Viewers (versus last week/versus last year)
1. Y&R 4,949,000 (-14,000/-384,000)
2. B&B 3,421,000 (-205,000/+217,000)
3. DAYS 2,379,000 (-160,000/-651,000)
4. GH 2,209,000 (-91,000/-684,000)

- Why 2012 Will Be "The Year Of The Soap" (Part 1) 
- Why 2012 Will Be "The Year Of The Soap" (Part 2): DARK SHADOWS, RAGGED ISLE, DALLAS, Univision Telenovelas and More
- Why 2012 Will Be "The Year Of The Soap" (Part 3): Promising Fall Pilots
- EXCLUSIVE: Soap Classics Releases New GUIDING LIGHT DVD "The Reva Shayne Collection"
- VOTE: Daytime Soap & Couple of the Week Poll (February 6-10, 2012)


  1. OH my GAWD! All soaps took a hit but it is clear DOOL hasn't picked up any viewers from OLTL and this is first week I didn't vote for DOOL, I seeing glimmerf of of what this new EP's direction. This story of the mystery of Alice's security box going on for months is a big bust. Hugh let down. GH is in the gutter, Y&R's ratings were much lower when the bs with Angelo, Angelina, Kevin bull crap was on, nobody likes this story line! Is everyone from CBS to Sony and especially the BELLS asleep, MAB is a HACK, sorry to say, she needs to GO if Y&R wants to survive, which maybe that is whole purpose to keep the ratings in the toilet let it bleed fans and cancel the soap...Bill Bell is not resting in peace with what is happening to his beloved show. B&B has been the only soap worth watching. I voted for B&B. I'm new viewer to Days and if this keeps up I outta there, Ken has jump the sharp and went in panic mode and you watch DOOL will go all supernatural again and be Passions with old's a shame. It these writers of today's soaps would go and look what humor and good soap opera is about direct them to watch the free episode. It's all built around relationships. Where is Pam Long when you need her, Y&R needs Pam Long. There is no sy-fy, no ramming of certain characters down each day viewers throats it's called think the new writers today can spell this word and create that on a show today..doubtful.

  2. MAB, and her ilk have repeatedly taken audiences for granted, that viewers would leave their intelligence at the doorstep and swallow the dreck that has been shovelled out of the Y&R for years now. I stopped watching 2 years ago and am not at all apologetic. I've been saddened by the cancellations on daytime dramas (a couple of which I grew up watching & loving) in the last few years and I know the threat of further cancellations loom large but this is not enough for me to make me go back to watching the current daytime dramas. I am grateful for You Tube and the newly emerged Soap Classics and would rather spend my time there where I can indulge in some truly entertaining drama from writers who cared about their writing and the audience they were writing for and put out a quality product.
    A writer myself, I don't enjoy throwing other writers 'under the bus' but I will call it like I see it. It is the writing which is most egregious. And as I understand, with the Y&R, even the direction is now starting to suffer (a few posters on other Y&R fans sites have complained that a 'baby' that one character was cradling in his arms was very visibly a log!) It's a shame that the once grand legacy of many of the remaining daytime dramas are being driven down the 'tubes' along with diminishing ratings.

  3. Actually, Y&R's ratings have increased significantly since this past summer after crashing in spring 2011.

    As for Days, it's very different from OLTL, which moved faster; had more diversity; and was more outrageous.

    Days suffers because it is missing excitement. The pacing needs to quicken. Frankly, I'd invest in hiring one or two OLTL actors for temporary story. Erika Slezak could play Laura Horton.

  4. OLTL definitely moves faster than DOOL but more outrageous? While I agree it was outrageous-they never had demon