Monday, November 28, 2011

Daytime Nielsen Ratings for the Week Ending November 18, 2011: GENERAL HOSPITAL Up, ONE LIFE TO LIVE Up, CBS Soaps Steady

Here's a look at last week's Nielsen Ratings:

- GENERAL HOSPITAL rated a 1.0 Women 18-49 on an audience of about 635,000.

- ONE LIFE TO LIVE delivered a 1.0 Women 18-49 rating on 668,000 viewers.

- Both ABC Soaps were up a tenth of a point compared to last week.

- THE BOLD AND THE BEAUTIFUL rated a 1.0 Women 18-49 on an audience of about 648,000.

- THE YOUNG AND THE RESTLESS delivered a 1.4 Women 18-49 rating on 903,000 viewers.

- DAYS OF OUR LIVES was up to a 0.9 Women 18-49 on an audience of about 594,000 but down from last year.

Here's the ABC press release:

Monday, November 28, 2011
ABC Television Network
PRESS RELEASE - PRESS RELEASE - ENTERTAINMENT -
ABC DAYTIME RATINGS (w/o 11/14)

Fringe Ratings Report: ABC Daytime Programming -- Week of Nov. 14, 2011

ABC Sweeps Daytime Across All Key Women Demos, Ranking as the
No. 1 Network in Women 18-49 and Women 25-54 for the 5th Straight Week

"The Chew" Gobbles Up Series Highs in Total Viewers,
Women 18-34, Women 18-49 and Women 25-54
"The View" Delivers its Highest-Rated Week in Over 6 Months in Key Women
"The View" is Daytime's No. 1 Program of the Week in Women 18-34,
and "The Chew" Ranks Among the Top 5 Programs
"The View," "General Hospital" and "One Life to Live" Place Among
Daytime's Top 3 Programs in Women 18-49 and Women 25-54

ABC Daytime

* ABC stood as Daytime's No. 1 network in Women 18-34 (0.6 rating/202,000 - tie) and, for the 5th week running, in Women 18-49 (1.0 rating/653,000) and Women 25-54 (1.4 rating/851,000).

* Growing its total audience for the 6th straight week, "The Chew" generated series highs across all target demos: Total Viewers (2.384 million), Women 18-34 (182,000), Women 18-49 (521,000) and Women 25-54 (701,000).

* "The View" delivered its most-watched week in more than 9 months (3.926 million) and saw its highest-rated week in over 6 months in both Women 18-49 (1.2 rating/790,000) and Women 25-54 (1.7 rating/1.024 million) - since weeks of 2/7/11 and 5/2/11, respectively.

* Growing by 10% week to week, "General Hospital" hit a 7-week high in Women 18-34 (0.5 rating/177,000) - since week of 9/26/11.

* In Women 18-34, "The View" (0.7 rating/239,000 - tie) was the week's No. 1 program in Daytime and "One Life to Live" (No. 3T - 0.6 rating/211,000) and "The Chew" (No. 5T - 0.5 rating/182,000) placed among the Top 5 Daytime programs of the week.

* In Women 18-49, "The View" (No. 2 - 1.2 rating/790,000), "One Life to Live" (No. 3T - 1.0 rating/668,000) and "General Hospital" (No. 3T - 1.0 rating/635,000) placed among the week's Top 3 Daytime programs.

* In Women 25-54, "The View" (No. 2 - 1.7 rating/1.024 million), "General Hospital" (No. 3T -- 1.4 rating/836,000) and "One Life to Live" (No. 3T - 1.4 rating/844,000) stood among the week's Top 3 Daytime programs.

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks -

Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.32 million No. 1 ABC 1.0/653,000
No. 2 ABC 2.83 million No. 2T NBC 0.9/594,000
No. 3 NBC 2.45 million No. 2T CBS 0.9/584,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.4/903,000
The View ABC 1.2/790,000
One Life to Live ABC 1.0/668,000
Bold and the Beautiful CBS 1.0/648,000
General Hospital ABC 1.0/635,000

Source: NTI, Live + Same Day: Week of 11/14/11. All ranks/ties based on rating unless otherwise noted. "Price is Right" is average from 11:00 a.m. - 12:00 p.m.

2 comments:

  1. It sickens me to see ABC push OLTL's and GH's ratings when we know ABC execs killed both shows.

    ReplyDelete
  2. It will be interesting to see those numbers in January after the end of One Life to Live, I know I will NOT put on ABC Daytime again.

    ReplyDelete