Wednesday, October 5, 2011

A.C. Nielsen Jr., Who Built Ratings Firm, Dies at 92

Arthur C. Nielsen Jr., who transformed the company his father founded in 1923 into an international leader in market research, helping to make its name synonymous with television ratings, died on Monday in Winnetka, Ill., where he lived most of his life. He was 92.

He had Parkinson’s disease, family members said in announcing his death. Read his obit at

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