Wednesday, September 28, 2011

NEWS ROUNDUP: 7 Advertisers Drop PLAYBOY CLUB, Chrysler Supports; Zenk in "Odyssey"; Y&R Casting

Seven Advertisers Drop Out of THE PLAYBOY CLUB After PTC Calls for Boycott
Citing the show's ratings, the group's president Tim Winter says, “What has been clear to everyone outside of NBC must now be clear even to those inside NBC: THE PLAYBOY CLUB is a commercial disaster and must be removed from the airwaves. We call for the network to cancel this degrading and sexualizing program immediately."

Kraft, Sprint, Lenovo, UPS Store, Subway, P.F. Chang's China Bistro and Campbell's Soup did not advertise in the second episode on Monday. Chrysler says it will continue to advertise on the show.

The premiere was soft with 5 million viewers and just a 1.6 rating in the ad-coveted 18-49 demo. It sunk 19 percent in its second week, with just 3.8 million viewers and a 1.3 in the key demo.

Venezuelan TV soap writer hacked on Twitter
Over months, Venezuelan TV soap opera writer Leonardo Padron built a Twitter following of about 250,000 people by posting more than a dozen messages a day, many of them skewering President Hugo Chavez.

On Aug. 29, Padron issued a typical shot: "Chavez knows of the immense death toll that there is in this country, so why such indifference to the subject of insecurity?"

Three days later, however, the tweets picked a new target: Padron himself. "In no way have I contributed to combat racism, discrimination, cultural alienation," one note read. "My soap operas feed these evils in our society."

Padron had fallen victim to an unknown hacker or group of hackers who have hijacked the accounts of at least nine well-known Chavez critics, posting curse-filled insults, threats and slogans such as "Long live Chavez."

ATWT's Colleen Zenk cast in "Odyssey - The Epic Musical"
The show will run October 21 - 30 at the American Theatre of Actors. Matt Britten will direct the production, which will have choreography by Joe Barrow and music direction by Daniel Sefik.

YouTube Preps Launch of New TV-Like Channels
he online video giant – famous for drugged toddlers, Rebecca Black, and quite possibly the best campaign ad in the history of mankind – is reportedly finalizing contracts for its first of more than a dozen channels, which will feature original, regularly-scheduled content on fashion, sports, and other mainstream topics.

According to the Wall Street Journal, Google executives say they want to build a comprehensive video service that will rival traditional TV channels, not just a service to better compete with other Web video sites like Hulu, iTunes and Netflix. Google bought YouTube in October of 2006.

ARMY WIVES Star Sally Pressman Inks Deal With NBC As Lifetime Drama Eyes End
Pressman is moving on from the Lifetime drama series after its upcoming sixth season.

Y&R casting contract role of a character in her mid-20s, who is described as "quick witted and high spirited" with "a lot of heart"
The casting call further explained that "while she is self assured, she is unaware of the dynamite affect she has on men." The role begins taping next month. Insiders speculate this could be a recast for Heather, which was formerly played by Eden Riegel and Vail Bloom.

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