Monday, May 9, 2011

NEWS: GLEE Sneak Peaks, Jonathan Jackson, More Scripted on Cable

Matthew Morrison: 'Someone's Dying Pretty Soon' on GLEE
Morrison confirms that "someone's dying pretty soon" on "Glee" -- but it probably won't be his character, teacher Will Schuester, who leaves the mortal coil on the May 17 episode, which is titled "Funeral." "I'm working today," he tells from the Fox show's set, "so I don't think it's gonna be me."

Ryan Murphy Explains GLEE's Use of Rebecca Black's 'Friday'
“There’s a rule for it that’s explained in the show,” GLEE co-creator Ryan Murphy told The Hollywood Reporter. “The [glee club] is hired to perform songs for the prom and they were told by the principal to please do popular songs that the kids know.”

VIDEO: Sneak Peek of GLEE's "Prom Queen" Episode
Who's going to go with whom? Well, you Brittana fans might want to watch this clip for a hint about who will take Brittany S. Pierce (Heather Morris) to the party.

VIDEO: GLEE's Jesse Is Back For Rachel!
Groff makes his much-anticipated return to GLEE this week and, suffice it to say, Jesse St. James has some apologizing to do to scorned former sweethe

MARKETING MONDAYS: The Most Ridiculous Product Placements In History
The history of product placement dates back in the late 19th century when print publications started strategically positioning products in photographs. But if you fast forward to today, product placement is everywhere.

GENERAL HOSPITAL's Jonathan Jackson: Separating Fact from Fiction
"I'm able to go home and be really normal. I mean, you're definitely contemplating these kinds of things. It always makes you appreciate life and the days that you have with each other. But mostly, it's just the exhaustion from the whole thing that sticks with you. I'm not really haunted by it or tortured, or anything like that."

In Cable Niches, Less Reality and More Original Shows
The trend toward more scripted cable shows has been evident at advertiser presentations by VH1, IFC and other channels this spring.

“More scripted shows, more incredible performances,” screamed a banner at the presentation last month by the cable channel BET, which has struck ratings gold with scripted comedies and is looking for its first drama project. Often, though not always, scripted programs are perceived to be safer harbors for advertisers than reality programs. Bhavana Smith, a vice president at Draftfcb, an advertising network owned by the Interpublic Group, called scripted a “more controlled environment” for brand integrations.

BROTHERS & SISTERS finale posts decent gains
The B&S finale earned a 2.0 rating/5 share in adults 18-49 on Sunday, up 25% from the previous week, according to fast nationals. It averaged 7.1 million viewers. That’s the drama’s best performance in two months.

VIDEO: Did ONE TREE HILL's Creator Shoot an Alternate Ending Again?
OTH star Austin Nichols says that fans are constantly asking him if the show will be back for be another season, and although an official announcement hasn't been made yet, he's confident the show's creator is prepared.

"Mark [Schwahn] did the finale and I think he might've shot an alternate ending — one to tease another season and one to close off the show," Nichols, who plays Julian Baker, tells

Pro-Wrestling's Future: What the WWE Can Learn from UFC

WWE is no longer just an entertaining male soap opera, it’s also a music company, a movie company and a soon to be television network. Vince McMahon seeks to forge a new media empire as his last act as head of his company.

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