THE BOLD AND THE BEAUTIFUL writer/producer Brad Bell on the use of CGI"Absolutely, when we can afford it. There's such great new technology at our fingertips now and, as writers and producers, it really opens our mind to new possibilities. We dream it up and say 'Can you do it?' and the CBS Digital people always say 'Yes!' We're building a great relationship with them. Soaps are no longer just about the bedroom and the living room or the cup of coffee. This even affects us in smaller ways. Now when we shoot in our Insomnia coffee house set we can go out on our green-screen terrace and the viewers will see the real Los Angeles in the background. No more fake backdrops!"
Broadcast's Departing Soaps, Oprah Give Women's Cable Nets an Opening
"The upcoming cancellation of those soaps are going to take a lot of ratings points out of the market," says Dave Cassaro, president, cable advertising sales, NBCUniversal, which owns Oxygen (along with other networks including USA, Bravo and SyFy). That translates to a lot of ad money, particularly in the package goods category being freed up and "looking for new homes," he says.
Bulking up on program development is the first step Lifetime is taking to reinvigorate its offering. "We're doubling up on dramas from two to four," says Mel Berning, executive VP of national ad sales for Arts & Entertainment Television Networks, which acquired Lifetime in 2009.. More and better reality shows are also being planned, and the same goes for movies. "We're restocking the cupboard," he says. After that, the on-air look will be addressed, as well as promotional elements like taglines and logos. "The first priority is getting the programming engine going, and that is where we are right now," Berning says.
Ian Ziering becomes a dad for the first time at age 47
The former BEVERLY HILLS 90210 and GUIDING LIGHT star welcomed a baby girl last night.
Katie Couric makes it official: I'm leaving the CBS EVENING NEWS
Couric confirms she's seeking a new job: "I am looking at a format that will allow me to engage in more multi-dimensional storytelling."
WWE Draft 2011: SmackDown Brings in William Regal, Ships out Rising Star
"While some were surprised by the draft picks that came out last night, none should be surprised by the moves being made in the WWE supplemental draft."
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