Monday, December 13, 2010

NEWS: Survival of Soap Opera, P&G, ARCHERS, Matthew Morrison

The Survival of Soap Opera (Part Four): Why Fans Matter
The final section of Henry Jenkins' "The Survival of Soap Opera" series focuses on the evolution of fan community practices online, on various soap opera fan experiences/demographics, and on relations between the soap opera industry and its fans. A variety of the contributors to this section (including WE LOVE SOAPS TV's Roger Newcomb) answer questions about the relationships fans have with the soap operas they watch and with one another.

Fans of THE ARCHERS should prepare for a shock, says Vanessa Whitburn
The editor of the popular Radio 4 series says the 60th anniversary episode will shake Ambridge to the core."

After 50 years on air, nothing is simple in the UK anymore
Michael Simkins writes: "It's been an upsetting seven days here in the UK, with mayhem and chaos invading every home in the country. I'm not talking about the student tuition fee protesters, but merely the events in the nation's favourite soap opera, CORONATION STREET."

The world's biggest advertiser, P&G, decreases daytime ad buysdrama
P&G still buys commercials on daytime dramas. But the dollar amount has shrunk. P&G won’t say how much. Dori Molitor, whose WomanWise agency specializes in marketing brands to women, said big companies are realizing that using social media is an efficient way to connect with customers.

Who does Matthew Morrison want on GLEE? Bill Clinton
"You know, I'd love to see Bill Clinton play the sax on GLEE," Morrison said. "That would be kind of fun."

Telenovelas take the Internet by storm
Recently, an old form was re-invented online: the so-called webnovelas. If traditional, advertisement-sponsored Latin American telenovelas are often made up by adult screenwriters and directors, webnovelas are crafted by younger groups. Unlike classic telenovelas, the online versions take the plunge to deal with braver plots: the local series Plan V, for instance, focuses on gay relationships, a taboo for the mass media. There are other cases, though. In the Spanish-speaking US market, the most typical webnovelas are very similar to the TV products, because the audience wants to see deeply-seated cultural clich├ęs.

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