Thursday, April 15, 2010

ABC Daytime #1 W18-49, GH/OLTL 6 Week Highs

From the ABC Ratings release for the week of April 5-9, 2010:
* ABC ranked as Daytime's No. 1 network in target Women 18-49 (1.2 rating/780,000).

* This week stood as GENERAL HOSPITAL's most-watched week in 6 weeks in Total Viewers (2.77 million) and Women 18-49 (940,000) - since week of 2/22/10.

* ONE LIFE TO LIVE enjoyed its most-watched week in 6 weeks in Total Viewers (2.48 million - since week of 2/22/10) and in 4 weeks in Women 18-49 (715,000 - since week of 3/8/10).

* In Women 18-49, GENERAL HOSPITAL (No. 2 - 1.4 rating/940,000), "The View" (No. 3 - 1.3 rating/860,000) and "All My Children" (No. 4T - 1.1 rating/715,000) ranked among Daytime's Top 4 programs.

Network Averages:

Daytime Rank: Total Viewers
No. 1 CBS 3.59 million
No. 2 ABC 2.83 million
No. 3 NBC 2.72 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.2/780,000
No. 2 NBC 1.1/758,000
No. 3 CBS 1.1/720,000

Top Programs - Women 18-49

Program Rtg/000s
The Young & the Restless 1.8/1.21 million
General Hospital 1.4/940,000
The View 1.3/860,000
Days of Our Lives 1.1/758,000
Price is Right 1/2 1.1/730,000
One Life to Live 1.1/715,000

Source: NTI, Live + Same Day: Week of 4/5/10. All ranks based on rating unless otherwise noted. "Price is Right" based on 11:00 a.m.-12:00 p.m. average.

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