Monday, September 21, 2009

Nielsen, Facebook Partner For Studies published an interesting story on Monday about a new partnership between Nielsen and Facebook.

Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year exploring the effectiveness of advertising on the popular online social network.

Nielsen, the parent company of The Hollywood Reporter, will design and execute the studies while data collection and consumer privacy will be handled by Facebook, which boasts 300 million users.

The partnership "contributes a new and important dynamic element to our overall three-screen strategy," Nielsen Online CEO John Burbank wrote in an internal memo to Nielsen employees.

The deal also calls for Nielsen to be Facebook's preferred market research provider.

The first product stemming from the relationship is called BrandLift; it will leverage data from user polls already at Facebook.

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