Tuesday, March 17, 2009


The first four episodes of Josh Schwartz's new online series, ROCKVILLE CA, starring former AS THE WORLD TURNS Emmy nominee Alexandra Chando, are now online.

So far I'm liking the show. Alexandra Chando was meant to star in romantic comedy and this seems like a perfect vehicle for her.

You can check it out at TheWB.com or www.myspace.com/rockvilleca.

Original episodes of ROCKVILLE CA will debut simultaneously on TheWB.com and MySpace in an exclusive, 24-hour shared window, and then will become available through TheWB.com's other select broadband distribution partners. At launch today, the first four episodes of ROCKVILLE CA have been made availabe to view. Two additional original episodes will be posted on each Tuesday thereafter, continuing through to May 12.

Along with offering the complete episodes (each running between four and six minutes), the ROCKVILLE CA MySpace page will boast loads of additional content, including behind-the-scenes photos from the set, links to the MySpace profile pages for the featured musical performers, and a ROCKVILLE CA widget that can be downloaded and shared. The page will also offer a complete live musical performance by each of the 20 artists appearing in the show, as well as green room interviews.

This joint venture is a great example of the type of creative things a studio can do to adapt to the new reality of digital entertainment consumption.

1 comment:

  1. Yay Alexandra Chando, it's always nice to see people who used to be in soaps cross into the mainstream!

    As excited as I am to see her though, I am super excited for the bands on the show, I know the site will have two live video performances from each band available for streaming, two every week. Super excited for that, as well as the actual show itself ;)