Thursday, January 29, 2009

Daytime Nielsen Ratings Week of Jan. 19-23, 2009

From the CBS ratings release:
CBS's THE YOUNG AND THE RESTLESS extended its winning streak as daytime's No. 1 drama to 1,047 consecutive weeks, according to Nielsen live plus same day ratings for the week ending Jan. 23.

THE YOUNG AND THE RESTLESS (3.7/11, 5.22m) also ranked as the No. 1 daytime drama in women 18-49 (1.9/11) for the 70th straight week, first in women 25-54 (2.4/13) for the 79th consecutive week and first in women 18-34 (1.3/07) for the 8th straight week

A week earlier, THE YOUNG AND THE RESTLESS delivered its best women 18-34 rating (1.5/09) since March 2007.

From the ABC ratings release:
* ABC ranked as Daytime's No. 1 network in Women 18-49 (1.4 rating/895,000 - tied on rating).

* GENERAL HOSPITAL stood as Daytime's No. 2 program in Women 18-49 (1.5 rating/1.02 million tied in rating with THE VIEW), hitting 5-month high levels in the key demo (since week of 9/29/08).

* For the third straight week, THE VIEW ranked as Daytime's third-most-watched program in Total Viewers (4.6 million), and places a competitive No. 2 in Women 18-49 (1.5 rating/993,000 - tied in rating with GENERAL HOSPITAL).

Daytime Rank: Total Viewers
No. 1 CBS 3.69 million
No. 2 ABC 3.10 million
No. 3 NBC 2.99 million

Women 18-49 (Rtg/000s)
No. 1 NBC 1.4/908,000
No. 1 ABC 1.4/895,000
No. 3 CBS 1.3/868,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program                        Net              Rtg/000s
THE YOUNG AND THE RESTLESS CBS 1.9/1.25 million (-82,000)
GENERAL HOPSITAL ABC 1.5/1.02 million (+30,000)
THE VIEW ABC 1.5/993,000
DAYS OF OUR LVIES NBC 1.4/908,000 (-16,000)
THE BOLD AND THE BEAUTIFUL CBS 1.3/892,000 (+4,000)
THE PRICE IS RIGHT 1/2 CBS 1.3/825,000

Source: NTI, Live + Same Day: Week of 1/19/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

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