Thursday, July 31, 2008

Daytime Nielsen Ratings: Week of July 21-25, 2008

From the ABC Daytime Ratings Release:
* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 11 straight weeks (1.3 rating/858,000), topping No. 2 CBS by 8% (vs. 1.2 rating/793,000) and No. 3 NBC by 18% (vs. 1.0 rating/679,000).

* For the second consecutive week and the fifth time in six weeks, ABC stood as Daytime's No. 1 network in Women 18-34 (0.9 rating/309,000), beating No. 2 NBC by 13% (vs. 0.8 rating/254,000) and No. 3 CBS by 29% (0.7/226,000) for the week.

* In Women 18-34, with "General Hospital" (No. 2, 1.0 rating/348,000), "The View" (No. 3T, 0.9 rating/317,000), "One life to Live" (No. 3T, 0.9 rating/297,000) and "All My Children" (No. 5T - 0.8 rating/273,000), ABC positioned all programs among Daytime's Top 5 for the second week running, with this week the 16th in a row that ABC was home to at least 3 of the Top 5.

* In Women 18-49, for the third consecutive week ABC placed all programs among Daytime's Top 5 programs, marking the 16th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2, 1.4 rating/923,000), "The View" (No. 3, 1.3 rating/884,000), "One Life to Live" (No. 4T - 1.2 rating/821,000) and "All My Children" (No. 4T, 1.2 rating/804,000).

* Hitting a four-month high in Women 18-34 (since week of 2/25/08) and a six-week high in Women 18-49 (since week of 6/2/08), "All My Children" increased its margin of victory over time period rival NBC's "Days of Our Lives" (1:00 - 2:00 p.m.) week to week, defeating the time period rival by 7% (273,000 vs. 254,000) and by 18% (804,000 vs. 679,000), respectively. In Total Viewers, "All My Children" outdrew "Days of Our Lives" by 6% in Total Viewers (2.67 million vs. 2.52 million).

* Ranking among Daytime's Top 5 programs for the 15th straight week in target young women, "One Life to Live" topped CBS' "As the World Turns" (2:00 - 3:00 p.m.) head to head by 50% in Women 18-34 (297,000 vs. 198,000), by 20% in Women 18-49 (821,000 vs. 687,000) and by 2% in Total Viewers (2.76 million vs. 2.71 million).

* "General Hospital" overshadowed CBS' "Guiding Light," surpassing the time period competitor (3:00 - 4:00 p.m.) by an impressive 87% in Women 18-34 (348,000 vs. 186,000), by 39% in Women 18-49 (923,000 vs. 662,000) and by 20% in Total Viewers (2.83 million vs. 2.35 million).


Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 21, 2008:
Daytime Rank:        Total Viewers      Women 18-49 (Rtg/000s)
No. 1 CBS 3.63 million No. 1 ABC 1.3/858,000
No. 2 ABC 2.95 million No. 2 CBS 1.2/793,000
No. 3 NBC 2.52 million No. 3 NBC 1.0/679,000


Top Daytime Programs in Women 18-49 (rank based on rating)
Program                    Net              Rtg/000s
The Young & the Restless CBS 1.8/1.16 million
General Hospital ABC 1.4/923,000
The View ABC 1.3/884,000
One Life to Live ABC 1.2/821,000
The Bold and the Beautiful CBS 1.2/815,000
All My Children ABC 1.2/804,000
As The World Turns CBS 1.0/687,000
Days of our Lives NBC 1.0/679,000
Guiding Light CBS 1.0/662,000

1 comment:

  1. It's nice to see One Life in there again. I think they did a fab job for their anniversary special :)

    ReplyDelete