Thursday, June 19, 2008

Daytime Nielsen Ratings for the week of June 9-13, 2008

From the ABC Daytime ratings release:

* ABC clinched its 5th consecutive victory as Daytime's No. 1 network in Women 18-49 (No. 1T - 1.3 rating/879,000).

* In Women 18-49, for the 10th week running, ABC owned 3 of Daytime's Top 5 programs: "General Hospital" (No. 2, 1.5 rating/973,000), "One Life to Live" (No. 3T, 1.3 rating/880,000) and "All My Children" (No. 3T, 1.3 rating/841,000).

* In Women 18-34, ABC aired 3 of Daytime's Top 3 programs for the 10th consecutive week: "General Hospital" (No. 2T, 1.0 rating/344,000), "The View" (No. 4, 0.9 rating/294,000) and "One Life to Live" (No. 5, 0.8 rating/283,000).

* A Top 5 player in target young Women, "One Life to Live" topped time period competitor CBS' "As the World Turns" by a dominating 64% in Women 18-34 (283,000 vs. 173,000) and by 33% in Women 18-49 (880,000 vs. 660,000).

* Delivering another convincing win in Daytime's 3 o'clock hour, "General Hospital" defeated CBS' "Guiding Light" by a considerable 139% in Women 18-34 (344,000 vs. 144,000), by 62% in Women 18-49 (973,000 vs. 600,000) and by 22% in Total Viewers (2.79 million vs. 2.28 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks:
Daytime Rank:     Total Viewers       Women 18-49 (Rtg/000s)
No. 1 CBS 3.51 million No. 1 ABC 1.3/879,000
No. 2 ABC 2.84 million No. 1 NBC 1.3/832,000
No. 3 NBC 2.55 million No. 3 CBS 1.1/755,000


Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program                    Net             Rtg/000s
The Young & the Restless CBS 1.6/1.06 million
General Hospital ABC 1.5/973,000
One Life to Live ABC 1.3/880,000
All My Children ABC 1.3/841,000
Days of Our Lives CBS 1.3/832,000

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