Thursday, May 15, 2008

Nielsen Ratings - Week of May 5-9

From the ABC Daytime Ratings release:

* May 08 sweeps to date, ABC is Daytime's No. 1 network in target Women 18-49 (1.3 rating - tie).

* For the 10th week running, "General Hospital" clinched Daytime's No. 1 position in Women 18-34 (1.0 rating - tie).

* In Women 18-49, ABC was home to 3 of Daytime's Top 5 programs for the fifth straight week: "General Hospital" (No. 2T, 1.4 rating/939,000), "One Life to Live" (No. 5T, 1.2 rating/816,000) and "The View" (No. 5T, 1.2 rating/799,000).

* In Women 18-34, ABC owned 3 of Daytime's Top 5 programs for the fifth consecutive week: "General Hospital" (No. 1T, 1.0 rating/330,000), "The View" (No. 4T, 0.8 rating/284,000) and "One Life to Live" (No. 4T, 0.8 rating/266,000).

* Lifted by Snoop Dogg's performance, Thursday's "One Life to Live" surpassed the series' season-to-date average by 18% in Women 18-34 (328,000 vs. 277,000) and by 4% in Women 18-49 (930,000 vs. 893,000).

* Delivering another convincing victory, "General Hospital" topped CBS' "Guiding Light" in the 3 o'clock hour this week by 96% in Women 18-34 (330,000 vs. 168,000), by 31% in Women 18-49 (939,000 vs. 716,000) and by 19% in Total Viewers (2.85 million vs. 2.39 million).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of May 5, 2008:
Daytime Rank:   Total Viewers      Women 18-49 (Rtg/000s)
No. 1 CBS 3.63 million No. 1 NBC 1.4/898,000
No. 2 ABC 2.76 million No. 2 CBS 1.3/830,000
No. 3 NBC 2.70 million No. 3 ABC 1.2/815,000


Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s
The Young & the Restless CBS 1.7 /1.13 million
General Hospital ABC 1.4/939,000
Days of Our Lives NBC 1.4/898,000
Bold and the Beautiful CBS 1.3/853,000
One Life to Live ABC 1.2/816,000

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