News Brief

AdAge.com: P&G Comes to Rescue of Soaps on the Ropes. On February 29, GUIDING LIGHT will have new flicker. The crew is dumping the $1 million pedestal cameras and outfitting itself with 8-pound digital minicams that cost anywhere from $10,000 to $25,000 each. That will enable Ellen Wheeler, the show's executive producer, to shoot over characters' shoulders or across a table and follow people as they descend stairways or walk around town. The show has struck an agreement with the town of Peapack, N.J., that allows the crew to shoot autos more naturally; shooting outdoors has long been a rarity for soap-opera productions.

Newsday: Campbell Soup sponsoring a month of heart health on daytime shows. ABC and Campbell have a deal for an integrated campaign to promote heart health and the soup in both programs and commercials through February, which is American Heart Month. The companies are not disclosing the cost of the deal, which is the first ABC has ever made to have all its daytime shows focus on a single issue. The heart-related story lines will surface in different ways. On GENERAL HOSPITAL, one nurse will have a heart attack; on ALL MY CHILDREN, characters will plan a charity event sponsored by Campbell's to benefit the American Heart Association.

ABC: VIDEO: Jesse reeturns on ALL MY CHILDREN.

TIME: Uplift at the SAG Awards.

SLAM! Sports: Who says skaters should have all the fun at the NHL all-star game? There were several celebrities on hand at the Philips Arena for the NHL's showcase game Thorsten Kaye of ALL MY CHILDREN.

Arkansas Traveler : Growing up, people are often encouraged to follow their dreams. English and creative writing major Raymond Burks listened to that advice and followed his dreams all the way to Los Angeles, where he landed the role of a lifetime as a production intern at THE BOLD AND THE BEAUTIFUL. "I wondered if I would be able to get it because a lot of TV internships typically go to people who are majoring in something related to television production, film or communications," Burks said. "And then, I finally just told myself to go for it. The worst they could say is 'no.'"

MyParkMag: SPOILER ALERT: Ian Beale is going to be crying when he sees what Lucy's done to his house on EASTENDERS. In an episode to be aired in March, the Beale house is completed wrecked by Lucy and a gang of teenagers.

Telecom Paper: Portuguese internet portal Sapo, part of the Portugal Telecom gorup, will launch a soap opera produced for the internet.