'Days of our Lives' Hits 20-Month Ratings High

Days of Our Lives has generated its most-watched week in 20 months, averaging 2.721 million viewers for the daytime ratings week of November 2-6, best for Days since the week of February 17-21, 2014 (2.836 million) during the Sochi Olympics.

For the week of November 2-6, Days (0.87 rating, 6 share among women 18-49, 0.52 rating among women 18-34) ranked #4 among network daytime series in the women 18-49 demographic, #6 in the women 18-34 race and #9 in total viewers, according to “live plus same day” viewing data from Nielsen Media Research.

Week to week, Days grew +10% in women 18-49 (0.87 vs. 0.79 for the week of October 26-30) and +11% in women 18-34 (0.52 vs. 0.47).

Versus the same week last year, Days was up +15% in total viewers (2.721 million vs. 2.373 million for the week of November 3-7, 2014), up +49% in women 18-34 (0.52 vs. 0.35), up +6% in women 18-49 (0.87 vs. 0.82) and up +12% in women 25-54 (1.18 vs. 1.05).



In “most current” results for the 2015-16 season thus far, Days ranks #5 among network daytime series in both the women 18-49 and women 18-34 demos.

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