The objects range from show scripts and original art to set props and other memorabilia, including a pink gown and shoes worn by Lucci when she appeared on a national magazine cover after winning her 1999 Daytime Emmy, a 1984 JEOPARDY! script with handwritten notes by Trebek and a script from the first video to be released in the BARNEY & THE BACKYARD GANG series along with a plush toy of the purple dinosaur. Today’s ceremony officially launches a three-year collecting initiative by the museum in partnership with NATAS to help the museum expand its capacity to tell the story of daytime television and the Daytime Emmys.
“Since the advent of television in the 1940s, the medium has changed to meet the interests of viewers and their daily lives,” said John Gray, director of the museum. “As we reflect on what it means to be an American, we want to expand our collections to illustrate the influence of daytime television on American culture.”
“We are excited at the prospect of working with the Smithsonian to tell the story of daytime television and its impact on popular culture in America,” said Malachy G. Wienges, chairman of NATAS. “The 40th anniversary of the Daytime Awards show this June 16 is an ideal venue to showcase the partnership.”
The museum’s television collections contain costumes, scripts, props and set pieces, including Archie Bunker’s chair from ALL IN THE FAMILY, marionettes from THE HOWDY DOODY SHOW, the puffy shirt from SEINFELD and Denis Leary’s firefighter costume from RESCUE ME. An exhibition exploring American culture is currently in development and will draw on the museum’s television, theater, music, sports and entertainment collections. The exhibition is scheduled to open in late 2016.
The first Daytime Emmy Awards show was broadcast in 1974 and hosted by Barbara Walters and Peter Marshall. The Daytime Emmys represent the best of television programming in eight categories—daytime dramas, talk shows, morning programs, game shows, children’s programming, legal/court shows, culinary shows and lifestyle and travel programs—as well as “new approaches” categories.