LC: Why did you choose to distribute online as opposed to distributing through cable or satellite networks?
JK: We chose online because we believe that it’s the best means of distribution in terms of convenience, cost and accessibility. Just like the best distribution now for music is the Internet, we believe it’s also best for television content.
LC: How will you market the show to fans?
JK: We will do everything from digital/social media coverage, including Facebook, Twitter, and YouTube, to promotional spots on iTunes and Hulu. We’ll also cover traditional marketing with radio and TV spots, as well as billboards and print advertising.
LC: How will you monetize the shows? Through subscriptions, pay-per-download, advertising, ad sponsorships, freemium, DVDs, or a combination of some or all of the above?
JK: Hulu is advertising supported distribution, and they run 30 second commercial spots just like traditional television. iTunes is pay-per-download. We’ll also have sponsorships and integration opportunities.
LC: How many episodes will you produce per year?
JK: Each show will produce 210 episodes per year.
ALL MY CHILDREN & ONE LIFE TO LIVE Will Produce 210 Episodes Per Year
Posted by Roger Newcomb
Prospect Park's Jeff Kwatinetz shares his thoughts on ALL MY CHILDREN and ONE LIFE TO LIVE in a new interview in Forbes by Lesleyann Coker. Kwatinetz talks about how his company chose the distribution model for the soaps and says each soap will produce 210 episodes per year. Here are a few interested tidbits: