During the 10 o'clock hour, ABC's NASHVILLE continued to stand as the No. 1 new drama over NBC's CHICAGO FIRE in Total Viewers (6.6 million vs. 6.3 million) and Adults 18-49 (2.0/6 vs. 1.8/5). In addition, ABC's NASHVILLE beat out CBS' veteran CSI for the 3rd consecutive week to rank as the No. 1 broadcast series with Adults 18-34 and Women 18-34.
* NASHVILLE held 100% retention week to week across all key Adult demos (AD18-34/AD18-49/AD25-54), while surging 10% over the prior week in Men 18-34 against the World Series.
* ABC's NASHVILLE" continues to be a huge gainer in DVR playback. Based on Live + 3 Day data for last Wednesday's second telecast (10/17/12), NASHVILLE jumped over its Live + Same Day number by +2.6 million viewers (+38%) to draw 9.3 million on average and shot up 50% in Adults 18-49 (+1.0 rating) to deliver a 3.0 rating. In fact, NASHVILLE's DVR increase was greater than NBC's REVOLUTION on Monday at 10:00 p.m. (10/15/12) in both Total Viewers (+37%) and Adults 18-49 (+42%).
The CW kicked off the night with a 0.9/3. ARROW, which was picked up for a full season earlier this week, still held up well in its third week, falling just two tenths to a 1.1 with 18-49s. The superhero drama was also down just a tenth with the net's targeted 18-34 demo to a 1.0. SUPERNATURAL was down 30% in 18-49s to a 0.7 and down 33% with 18-34s to a 0.6.
The second episode of AMERICAN HORROR STORY: ASYLUM had a 1.7 adults 18-49 rating, down from last week's 2.2 premiere. The show was watched by 3.061 million viewers.