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ABC Daytime Ratings: No. 1 Network Across Target Women 18-34, Women 18-49 and Women 25-54

ABC sent out a press release celebrating the network's ratings for the week of September 17-21, 2012.

ABC IS DAYTIME’S NO. 1 NETWORK ACROSS W18-34, W18-49 AND W25-54


Fringe Ratings Report: Daytime Programming -- Week of Sept. 17, 2012 
ABC Ranks as Daytime's #1 Network Across Target Women 18-34, 
Women 18-49 and Women 25-54

"The View" and "General Hospital" Are the Week's Top 2 Programs in 
Daytime in Women 18-34, and Rank #2 in Women 18-49

"The View" Levies 11-Week Highs in Women 18-49 and Women 25-54, 
and 9-Week Highs in Total Viewers and Women 18-34

"The Chew" Soars to a 21-Week High in Total Viewers and 
17-Week Highs in Women 18-49 and Women 25-54

"General Hospital" Rises to its #2 Week of the 2011/12 Season in Women 18-34
Daytime Programming Highlights


* ABC ranked as Daytime's #1 network in Women 18-34 (0.5 rating/185,000 - tie), Women 18-49 (0.9 rating/553,000) and Women 25-54 (1.2 rating/716,000 - tie).

* In Women 18-34, "The View" (0.6 rating/205,000) and "General Hospital" (0.6 rating/200,000) tied as the Top 2 programs in Daytime.

o Impressively, "The View" garnered 11-week highs in Women 18-49 (630,000) and Women 25-54 (777,000), and 9-week highs in Total Viewers (3.22 million) and Women 18-34 (205,000) - since weeks of 7/2/12 and 7/16/12, respectively.

* Surging by double-digit percentages week to week in core measures, "The Chew" spiked to a 21-week high in Total Viewers (2.23 million - since week of 4/2312) and to 17-week highs in Women 18-49 (419,000) and Women 25-54 (564,000) - since week of 5/21/12.

o Week to week, "The Chew" surged by 28% in Women 18-34 (149,000 vs. 116,000) and by 12% in Women 18-49 (419,000 vs. 373,000).

* In its second week at 2 o'clock, "General Hospital" tied "The View" as the #1 program in Daytime in Women 18-34 (0.6 rating/200,000), delivering its 2nd-most-watched week of the just concluded 2011/12 season in the key demo- since week of 9/26/11.


Source: NTI, Week of 9/17/12, Live + Same Day; 2011/12 season: 9/19/11-9/23/12, most current: "Price is Right" is average from 11:00 a.m. - 12:00 p.m. All ranks/ties based on rating unless otherwise noted.

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