Juan Carlos Caballero (Camil) is a slick, attractive womanizer who doesn’t believe in love and only cares about his work. To benefit the tourism project development company where he holds an executive position, he pretends to be a foreign entrepreneur looking to invest in Mexico and tries to steal an innovative beach project from its creator, beautiful single mom Helena Moreno (Lucero). But first he must gain her trust, and with that intent, he romances her.
Falling in love was never part of his plan, however. When Helena discovers that he is an impostor who just wants to con her, she tells him she never wants to see him again. Devastated, Juan Carlos devises a new scheme to win her back.
In a comical plot twist, Juan Carlos creates and assumes the persona of Eva María León, a witty, savvy widow with extensive experience in the tourism business. “Eva” manages to get a job at the company where Juan Carlos worked (which he was forced to leave after being falsely accused of embezzlement) with a double purpose: to be close to Helena, who was recently hired there as well, and to discover who framed him for fraud.
While literally walking in a woman’s shoes, Juan Carlos learns valuable lessons about life, love, and values, becoming a completely different man who truly deserves a wonderful person like Helena.
POR ELLA SOY EVA premieres Monday, July 16, 2012 at 8 p.m. ET/PT.