RATINGS: PABLO ESCOBAR: EL PATRON DEL MAL Averages Nearly 2.1 Million Viewers During Premiere Week

In its premiere week, Telemundo Media’s broadcast of PABLO ESCOBAR: EL PATRON DEL MAL (Pablo Escobar: The Drug Lord), Monday-Friday at 10 p.m. ET, averaged nearly 2.1 million total viewers (persons 2+) and nearly 1.2 million adults 18-49, according to Nielsen. On the heels of a highly-rated premiere, the international hit starring Andres Parra as Pablo Escobar ranked as the second-highest novela premiere week in Telemundo’s history among adults 18-49, behind 2011’s smash hit LA REINA DEL SUR (Queen of the South), and outperformed CBS and NBC each night at 10pm among adults 18-34 and outperformed ABC Monday-Thursday in the demo.

PABLO ESCOBAR: EL PATRON DEL MAL averaged more than 1 million adults 18-49 each night, improving the time period delivery year-to-year by +65% in the demo (1,193,000 vs. 721,000) and capturing 31% of the adults 18-49 audience watching the major Spanish-language television broadcast networks (Telemundo, Univision and Telefutura) at 10pm during the week of July 9. The novela also improved the time period delivery year-to-year by +58% among total viewers (2,058,000 vs. 1,301,000).

Written by Juan Camilo Ferrand and based on the book “La Parabola de Pablo” By Alonso Salazar, PABLO ESCOBAR: EL PATRON DEL MAL is taped in high definition with a cinematographic lens and is the most ambitious production ever produced in Colombia. Based on complete journalistic facts and real life testimonies of the people that were involved with this evil genius, the series, created by Juana Uribe and Camilo Cano, portrays the life of Pablo Escobar, the legendary drug lord in Colombia.

ROSA DIAMANTE premiered at 8:30 p.m. the week of July 9, and the novela averaged nearly 1.4 million total viewers and 661,000 adults 18-49 for the week. The novela grew the time period by +59% among total viewers (1,355,000 vs. 853,000) and +46% among adults 18-49 (661,000 vs. 452,000) year-over-year. ROSA DIAMANTE tells the story of Rosa (Carla Hernández), a beautiful young woman whose destiny takes her to a prestigious boarding school but her life will take an unexpected turn when she meets José Ignacio Altamirano (Mauricio Ochmann), a handsome and smart, yet womanizing, man. ROSA DIAMANTE is a Telemundo original production taped in its totality in Mexico with Argos. This novela written by Enrique Torres is adapted by Sandra Velasco Scarpa.

Source: The Nielsen Company, NPM, Live+SD, 7/9/12-7/13/12.

7 comments:

  1. Es increible que telemundo haya creado una audiencia tan grande para su serie Pablo Escobar a travez de comerciales por todos lados, inclusive billboards en ciudades estragegicas para despues de unos dias recortar la serie a escasos 15 minutos e introducir en 45 minutos restantes una produccion Americana " El rostro de no se que" la cual nadie queria ver. Sus telvidentes han sido enganados de una manera sucia, esto es completamente antietico. Los televidentes sintonizamos su canal para ver a Pablo Escobar y no es Rostre de no se que.Adolfo O.

    ReplyDelete
  2. yo tambien digo lo mismo! pero como podemos aser que nos escuchen y nos debuelvan para atras una hora de pablo!

    ReplyDelete
  3. yo tambien digo lo mismo! pero como podemos aser que nos escuchen y nos debuelvan para atras una hora de pablo!

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. Osea, Primeramente yo cambie mi horario de trabajo para poder disfrutar toda una hora de Pablo. Y ahora salen con que la Programacion cambio y solamente se televisara Media Hora !!! Y todo por una tal novelucha del Rostro de No se quien, y osea aquien le importa !!! El unico rostro que quiero ver es el de Pablo !! Espero y me comprendan y me escuchen, Necesitamos una hora completa Porfavor!! Y hay que no darnos por vencidas dianaestrada91950 !!! Si se Puede !!!

    ReplyDelete
  6. Ciertamente son unos descarados total a mi me vale esa novela yo me levanto a las 5 de la madrugada veia a pablo escobar diariamente,lo cortaron el martes y solo lo pasaron 18 minutos que porqueriaaaaaaaa.

    ReplyDelete
  7. Es increíble lo que hizo Telemundo... Creo que envolvieron a los televidentes con Pablo para poder ganar audiencia para la otra telenovela... No lo creo justo pero para ellos fue necesario... Ya que solo así la gente vería esa telenovela a la cual no le encuentro todavía el sentido...:-(

    ReplyDelete