Bar Codes Add Detail on Items in TV Ads
From the comfort of their sofas, mobile-phone users can scan a bar code embedded in commercials on certain evening shows on Bravo and instantly obtain additional information about a product and a discount to buy it.
IT'S ALWAYS SUNNY IN PHILADELPHIA: Lighting a path for scripted TV's survival
the show has demonstrated that there's a way to make low-cost, high-quality, scripted comedies at a time when studios are struggling to rein in costs. Now, other networks are seeking to copy the success of SUNNY. They also want to produce a half-hour comedy for $400,000 per episode — about one-fourth the industry average. The survival of Hollywood's bread-and-butter business of scripted TV depends upon it: audiences are scattering, cheap reality programs are multiplying and technology threatens to unravel the entire system.
Britney Spears will live tweet Tuesday's West Coast airing of GLEE
"Can't wait for GLEE tomorrow night. I'm going to tweet along as it airs on the West Coast so we can watch together."
Ryan Murphy: Gwyneth Paltrow will sing 3 to 4 GLEE solos
Murphy confirmed that Paltrow is on board for a guest spot. "She is a friend of mine and I admire her," says Murphy, who's directed Paltrow before. "I said, 'If I write a part for you, will you do it?' And she said, 'Yes!'"
Scoop: Darren Criss joins 'Glee' as...Kurt's new BF?
The plot surrounding Kurt’s first boyfriend on GLEE thickens: Actor-singer-songwriter Darren Criss has landed the much-talked-about new gay role on the Fox phenom. But will he have eyes for Kurt? Maybe. Maybe not.
DESPERATE HOUSEWIVES down 11%, BROTHERS & SISTERS steady
12.8 million watched the season premiere of DH on Sunday night. Meanwhile, B&S was watched by 9.6 million.
2.3 million watched DEXTER's premiere
The number is from both airings on Sunday night and was the show's highest-rated premiere ever. 2.6 million viewers is the highest number the show has ever reached despite massive hype and publicity.
DVRs Bring Some Shows a Boost in Ratings - not LONE STAR
While several series got nice boosts from the DVR numbers (such as GLEE), LONE STAR managed some additional viewing, but not nearly enough to matter. It grew from a microscopic 1.3 rating to a still puny 1.5.
Melissa Fumero and Amanda Setton return to GOSSIP GIRL
On Monday night's episode of GOSSIP GIRL, airing on The CW at 9 p.m. ET, two former ONE LIFE TO LIVE cast members will guest-star. Melissa Fumero (ex-Adriana) reprises her role of social climber Zoe, while Amanda Setton (ex-Kim) returns as Blair's (Leighton Meester) old frenemy Penelope. Both ladies cross paths with Blair as she attempts to gain membership to an exclusive social club on her first day at Columbia University.