Previewing the Streamys, the Oscars of the Web
It promises to be a generational showdown, not to mention a battle between old-school Hollywood and basement-bred YouTube stars, when this Sunday's second annual Streamy Awards take place in downtown Los Angeles.
Much like this year's Oscar race, however, the awards appear to be boiling down to a battle between the independents vs. the studios, and if last week's Craft Awards are any indication, Sunday may bring some Hurt Locker-style upsets.
Kodak's Jeff Hayzlett Previews 2nd Annual Streamys
Hayzlett appeared on the latest Daytime Confidential podcast to talk about the Streamys and online sponsorship.
CHICK celebrates first season with a Cyber party
“Our goal with CHICK is to offer a social entertainment experience.” said Kai Soremekun, the creator and star of the web series. “Now the audience has options; they can choose to be a passive viewer of the show or they can experience the CHICK universe on a more personal level. Through live and immersive multimedia environments, the audience can engage with the cast, crew and actual characters of CHICK.”
Source Interlink gets new CEO
Source Interlink Cos. Inc., a publishing and distribution firm based in Bonita Springs, is getting a new CEO on Monday. Michael L. Sullivan will also be a director of the publishing company, said Greg Mays, the company’s chairman. Source Interlink has been in turnaround mode for more than a year. The publisher of Soap Opera Digest, Soap Opera Weekly and other enthusiast magazines expanded rapidly over the past 10 years, but was left with enormous debt as the economy soured and advertising revenue declined.
Procter & Gamble to raise ad spend in UK
Irwin Lee, vice-president and general manager of P&G for the UK and Ireland, said the UK advertising budget – believed to be about £200m a year – will rise more than the company's expected sales growth rate this year.