New York, NY - April 30, 2010 — GUIDING LIGHT viewers need no longer mourn the loss of their favorite stars. Earlier this year a group of talented cast and production members from the show, led by Fiona Hutchison and Tina Sloan, came together to form 9after7 Productions.
The company’s goal is to create films, television programming and web content tailored to their loyal GL fans and soap opera viewers worldwide. “We have an opportunity to create original entertainment and give it directly to the fans. They have been the bread and butter of daytime for over fifty years and should not be forgotten,” said Hutchison.
The company has decided to take a novel approach in marketing its first project. 9after7 Productions is going straight to the consumer. By offering a Limited Edition DVD of La Lumiere, they plan to raise enough capital to cover the costs of the production and create seed money for a follow-up.
“We’re very excited to go forward with our first venture,” said Sloan. “And we’re depending on both our wonderfully loyal fans, and the entire daytime community to support our project. This is an opportunity for soap viewers to make their voices heard. What we intend," added Sloan, "is to create a new kind of light.”
“La Lumiere” available for pre-order on May 1st at www.newkindoflight.com.