After two weeks of episodes, DEAL is drawing a few more viewers than GL overall, up 7 percent in overall households (1.6/5) vs. the soap's 2008-09 average (1.5/5).
But it looks like most of those extra viewers are older. In the key daytime demographics of women 18-49 (0.7/4) and 25-54 (0.8/5), DEAL is down 13 percent and 20 percent, respectively, compared with the GL average. The gameshow is flat vs. GL with women 18-34.
The profit margin may be better for DEAL (for now), but CBS had to be hoping for better numbers than this, especially the first couple of weeks. DEAL always seemed like an odd choice for a network that presumably wanted to increase their number of younger viewers.